Online Class: Customer Relationship Management

Designed for passionate professionals, this hands-on course in Customer Relationship Management equips you to turn feedback into insights and challenges into opportunities. Learn to navigate digital and in-person customer experiences with a blend of strategy and practical tools, ensuring lasting loyalty and brand success.

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$120.00
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$120.00 (with CEU Certificate)
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  • 13
    Lessons
  • 19
    Exams &
    Assignments
  • 2,209
    Students
    have taken this course
  • 9
    Hours
    average time
  • 0.9
    CEUs
 
 
 

Course Description

Imagine a course that doesn’t just teach you about customer service but transforms your understanding of it, deepens your insights, and equips you with tools to shape every interaction into something truly remarkable. This course Customer Relationship Management goes beyond the basics to offer a rich, dynamic, and entirely hands-on experience. It’s designed for professionals who are passionate about delivering unparalleled service and creating lasting, positive impressions in every exchange. Here, you won’t just learn theories; you’ll gain the confidence to apply proven techniques, make informed decisions, and lead with empathy and efficiency in every customer interaction.

In today’s world, customer service is the pulse of every successful business, brand, and organization. From small businesses to global corporations, every interaction counts, shaping customer loyalty and building reputation one experience at a time. In this course, you’ll dive into the very essence of customer service, from understanding the psychology behind customer expectations to mastering the art of problem-solving under pressure. You’ll emerge with a finely honed skill set and a heightened perspective that will set you apart as a leader in any customer-facing role.

With customer service evolving at lightning speed, this course recognizes the urgency of keeping pace. We don’t just address today’s standards but prepare you for the future, where digital channels, automation, and a personalized touch merge to create a seamless, impactful experience for customers. You’ll explore the practical use of tools like Customer Relationship Management (CRM) systems, understand data-driven decision-making, and discover how to create online interactions that feel just as genuine as in-person conversations. Imagine being the go-to expert in your organization, someone who not only understands customer service but sees it as the foundation of business success.

What sets this course apart is its unique blend of high-level strategy and everyday practicality. Each module is crafted with real-world scenarios and step-by-step approaches to common—and complex—challenges. Learn how to turn customer feedback into valuable insights, how to defuse high-stakes situations with grace, and how to foster loyalty by going the extra mile. From body language and verbal communication to online etiquette and digital support, every element is covered with detail and depth, so you can apply it instantly and see the results in real-time.

Are you an aspiring customer service professional eager to make a mark? Or perhaps a seasoned expert ready to refine your skills and rise above the competition? Maybe you’re a business owner wanting to elevate your brand by building lasting relationships with customers. This course has something invaluable for you. It’s your blueprint to navigating the complexities of modern customer service and emerging with a set of skills that’s as versatile as it is powerful.

By the end of this course, you’ll not only understand what makes exceptional customer service, but you’ll be prepared to deliver it, every single time. You’ll join the ranks of top-tier professionals who know that customer service isn’t just a job—it’s a calling, and it has the power to transform businesses, build loyal communities, and drive real success. Enroll today and step confidently into a future where you’re not just meeting expectations; you’re redefining what’s possible.

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
4.42 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(2,059 votes)

Lesson 1. Customer Service Excellence: A Competitive Edge

Total Quality Management emphasizes continuous improvement and organization-wide quality, directly impacting customer satisfaction. Despite challenges in implementation, organizations fully embracing TQM principles often lead their industries through outstanding service. 11 Total Points
  • Lesson 1 Video
  • Lesson discussions: Customer Relationship Management; Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Assessment: Lesson 1 : A Customer Centered/Focused Organization

Lesson 2. Conducting an In-depth Review of Your Customer Service Quality

Building a thorough customer profile helps businesses dive deep into their clients' behaviors and needs. With this understanding, companies can offer personalized service, leading to stronger connections by attending to details like purchasing habits and optimal promotional times. 9 Total Points
  • Lesson 2 Video
  • Assessment: Lesson 2 : Taking An Honest Look At Your Own Customer Service

Lesson 3. From Transactions to Transformations: Elevating Customer Focus

Friendliness fulfills a fundamental human need, making customers more likely to return to businesses where they feel valued. Small acts of friendliness accumulate over time, forming the basis of customer loyalty and higher retention rates. 9 Total Points
  • Lesson 3 Video
  • Lesson discussions: Business Focus
  • Assessment: Lesson 3 : Your Company's Customer Service Focus

Lesson 4. Empathy and Strategy: Elevating Your Customer Interaction Game

Retaining existing customers during challenging economic times is essential, as building new customer bases is costlier and less effective. By investing in personalized services and loyalty initiatives, businesses can maintain steady revenue streams and thrive even during downturns, demonstrating the strategic value of superior customer service. 12 Total Points
  • Lesson 4 Video
  • Complete: Lesson 4 Assignment
  • Assessment: Lesson 4 : Developing A Winning Customer Service Strategy

Lesson 5. The Ripple Effect of Exceptional Customer Service: Building Loyalty and Success

Companies leverage outstanding customer service as a strategic advantage, promoting a culture of loyalty, consistent reassessment, and adaptation to shifting market demands. Training and continuous education equip employees with relevant tools and skills, ensuring effective, client-centered engagement in all interactions. 10 Total Points
  • Lesson 5 Video
  • Complete: Lesson 5 Assignment
  • Assessment: Lesson 5 : The "Plus's" Of Exceptional Customer Service

Lesson 6. Transform Your Team with Strategic Customer Service Approaches

Brainstorming fosters creativity and problem-solving in training development, provided that sessions encourage psychological safety to harness diverse insights. Effective brainstorming should lead to actionable outcomes, ensuring that the best ideas are implemented to benefit both the company and its customers. 10 Total Points
  • Lesson 6 Video
  • Assessment: Lesson 6 : The WOW Factors Of Customer Service Training

Lesson 7. Customer Insight Collection: A Multi-Tool Approach

Interviews offer personal and in-depth insights, ideal for understanding specific customer concerns or executive feedback, and often uncover nuanced grievances that generic surveys miss. These candid conversations enable companies to refine offerings for high-value clients and enhance stakeholder relationships. 9 Total Points
  • Lesson 7 Video
  • Assessment: Lesson 7 : The Way To Go: Surveys/Questionnaires, Interviews Or Focus Groups

Lesson 8. Customer Acquisition & Retention

Successfully acquiring and retaining customers hinges on consistently meeting their evolving needs and forging relationships that inspire loyalty. Understanding customer perspectives, addressing unique requirements, and creating positive experiences build the trust necessary for long-lasting connections. 35 Total Points
  • Lesson 8 Video
  • Complete: Lesson 8 Assignment
  • Assessment: Lesson 8 : Acquiring Customers & Keeping Them

Lesson 9. Crafting Authentic Customer Connections: Mastering the Art of Non-Verbal Communication and Ethical Practices

Distinguishing between raw data and actionable insights, combined with skilled use of non-verbal communication and ethical business practices, is essential for outstanding customer service. This holistic approach ensures companies meet customer needs while fostering trust and loyalty. 10 Total Points
  • Lesson 9 Video
  • Assessment: Lesson 9 : Those ‘Extras' & Miscellaneous Factors

Lesson 10. Saying 'No': A Key to Credible Customer Service

Recognizing personal stress triggers and managing emotions is crucial in de-escalating tricky customer interactions and maintaining professional integrity. Deliver firm, empathetic responses while collaborating on solutions to enhance trust and loyalty. 35 Total Points
  • Lesson 10 Video
  • Lesson discussions: Difficult Customers
  • Complete: Lesson 10 Assignment
  • Assessment: Lesson 10 : When The Going Becomes Rough -- What To Do!

Lesson 11. Essential Tools for E-commerce Success

Key components for successful online shopping experiences include security, ease of use, and reliability, all of which maintain customer trust and ensure repeat business. By focusing on these factors, businesses can create a seamless e-commerce journey that meets and exceeds customer expectations. 9 Total Points
  • Lesson 11 Video
  • Lesson discussions: Customer Service Online
  • Assessment: Lesson 11 : Working In The World Of The Web!

Lesson 12. CRM Essentials: Building Lasting Customer Relationships

CRM is the philosophy driving meaningful, personalized long-term customer relationships by combining data and methodologies to understand and meet customer expectations. It transcends being merely a tool, evolving into a strategic approach vital for maintaining a human touch at scale in business interactions. 9 Total Points
  • Lesson 12 Video
  • Assessment: Lesson 12 : CRM -- It's Not Just An Option -- It's Here To Stay!

Lesson 13. Empathy and AI: Crafting the Future of Customer Support

Mobile and data-driven services are revolutionizing customer support, offering accessibility and personalization through predictive analytics and app-based solutions. Future-ready businesses will anticipate customer needs, delivering proactive assistance that prevents issues and enhances user satisfaction. 71 Total Points
  • Lesson 13 Video
  • Lesson discussions: Final Course Poll - Your Opinion; Program Evaluation Follow-up Survey (End of Course); Course Comments
  • Assessment: Lesson 13 : Customer Service Management Options Of The Future!
  • Assessment: The Final Exam
239
Total Course Points
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define the customer-centered organization.
  • Evaluate your own customer service objectively.
  • Describe methods to make your company's customer service more central.
  • Develop a winning customer service strategy
  • Summarize the reasons for providing exceptional customer service.
  • Describe ways for acquiring customers and retaining them.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Customer Relationship Management
Course Number: 8900057
Lessons Rating: 4.42 / 5 Stars (2,059 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is available online in all U.S. states, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. It’s also offered in English-speaking countries, including the UK, Canada, Australia, and New Zealand.
Last Updated: February 2024
Course Type: Self-Paced, Online Class
CEU Value: 0.9 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: John Chouinard
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "I thought this course was very helpful in getting a better understanding of customer relationship management." -- Brandy R.
  • "Instructor is very knowledgeable, kind and courteous. He provided a wealth of feedback and encouragement to me. It helped guide me through the course. Well worth the money I spent on the course!" -- Rich S.
  • "Excellent course and very useful for furthering my skills and employability." -- Laura O.
  • "The instructor was attentive and responded quickly to my coursework submissions." -- Gloria R.
  • "Professor thank you so much for your advise. I appreciate you so much." -- Alicia V.
  • "This is great class to take." -- LATUNIA P.

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