Online Class: Product Management 101
-
14Lessons
-
16Exams &
Assignments -
1,260Students
have taken this course -
9Hours
average time -
0.9CEUs
-
Video Audit
Available
Course Description
Mastering Product Management: Steering Your Product's Journey from Vision to Reality
Step inside the dynamic realm of product management, where the magic of innovation meets the practicality of execution. Dive deep into the art and science of curating products that resonate, products that aren't just goods but solutions, addressing genuine needs, at just the perfect moment. For every product genius behind revolutionary offerings, there's an unsung hero – the product manager.
Picture the role of a product manager as that of an orchestra conductor. Just as a conductor must bring together various instruments to create harmony, the product manager seamlessly weaves the aspirations of customers, the pulse of the business, and the prowess of technology into a symphony of successful products. From behemoths like Apple to burgeoning startups, a product manager's touch transforms a mere idea into a tangible masterpiece.
Take, for instance, the legends at Apple, Inc., a company awash with iconic products like the iPhone, iTunes, and Apple TV. Orchestrating the journey of each of these products is a visionary product manager, navigating its lifecycle from nebulous inception to triumphant release. It's no surprise that giants like Steve Jobs commenced their careers as product managers. For the role doesn't just cultivate products; it cultivates leaders, visionaries who often ascend to the highest echelons of corporate leadership.
Let's embark on a hypothetical journey with Company ABC, a tech titan crafting cutting-edge software for the service sector. Envision their collaboration with XYZ Hotels, a prestigious hotel chain. Their shared goal? Crafting an unparalleled software solution, streamlining hotel management. At the helm of this endeavor is the product manager, charting the product's voyage from ideation to culmination.
But the world of product management isn't monolithic. It's a mosaic of methodologies and approaches. Our course dives deep into the Agile framework, spotlighting Scrum - the crown jewel of software development. Imagine a tight-knit team, a microcosm of talent, iterating their way through 1-2 week 'Sprints,' each culminating in a refined product iteration, inching closer to perfection.
Unpack the multi-faceted role of a product manager, explore the intricacies of software product evolution, and immerse yourself in Agile and Scrum dynamics. Plus, glean insights into the ethos of product management at tech titans like Google, Microsoft, and Apple.
Join us, and don't just learn product management – embody it. Become the catalyst driving products from the realms of imagination to the hands of eager consumers.
Course Lessons
Lesson 1: Introduction to Agile Methodology and Product Management
There are many different styles of product management. In this course, we will be focusing on the Agile methodology and, in particular, Scrum, a variant of Agile that is specifically used in software development.Lesson 2: The Product Manager Role
The product manager is basically the CEO of the product. They are responsible for the strategy and road map for the product, as well as the team of employees that are involved in every step of making the product.Lesson 3: The Scrum Team and ScrumMaster
In this lesson, you will learn about the two other roles in the Scrum methodology:the Scrum development team and the ScrumMaster.Lesson 4: Collaborating in the Sprint Meetings
Sprint meetings are the foundation of the Scrum methodology. It is where all communication takes place, and plans for the product are formed and advanced.Lesson 5: Common Mistakes of a Product Manager
The product manager is basically the CEO of the product. They are responsible for the strategy and road map for the product, as well as the team of employees that are involved in every step of making the product.Lesson 6: The Product Vision
Being able to envision the product makes the product vision statement, which is needed before the rest of the product lifecycle can begin.Lesson 7: Techniques for Creating the Vision
How does a product owner or development team create the vision? They use a series of techniques that help them inspire their creativity to get the juices flowing.Lesson 8: Product Backlogs
The Scrum product backlog is a list of all the things that must be done for a project. These items can be just about anything, from technical items, to issues with the customer or user.Lesson 9: Estimating in Scrum and Managing Quality
The Scrum product backlog is a list of all the things that must be done for a project. These items can be just about anything, from technical items to issues with the customer or user.Lesson 10: Planning the Release
Planning the release is the way to launch a successful product. Release planning takes place throughout the development process, with the development team and stakeholders deciding which features to release, and when.Lesson 11: The Product Vision and the Minimally Marketed Product
Being able to envision the product makes the product vision statement, which is needed before the rest of the product lifecycle can begin.Lesson 12: Sprint Meetings: Daily Planning and Review
Sprint meetings are the foundation of the Scrum methodology. It is where all communication takes place, and plans for the product are formed and advanced.Lesson 13: How the PM Role Varies By Company
The product manager is tasked with developing a product that meets the needs of the client, while also being a success for the business.Lesson 14: Want to Be a Product Manager?
The product manager is basically the CEO of the product. They are responsible for the strategy and road map for the product, as well as the team of employees that are involved in every step of making the product.
Learning Outcomes
- Define Agile Methodology and Product Management.
- Define the role of the product manager.
- Define the Scrum Team and ScrumMaster.
- Describe collaborating in the sprint meetings.
- Summarize common mistakes of a product manager.
- Define the product vision.
- Summarize techniques for creating the vision.
- Describe product backlogs.
- Summarize estimating techniques in Scrum and Managing Quality.
- Describe the processing involved in planning the release.
- Describe sprint meetings.
- Describe how the PM role varies by company.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information
- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Student Testimonials
- "The course is very helpful in understanding the product management process and agile. It really breaks down each role and responsibility." -- Junice S.
- "I thought it was a great introduction to product management." -- Benny W.
- "Overall Very helpful course. I am not in this field of work but was interested to learn about it." -- Terry B.
Related Courses
- 7 hours 0.7 CEUs Creating an Effective Sales Team + More Info
- 9 hours 0.9 CEUs English Grammar Level 2 + More Info
- 19 hours 1.9 CEUs Business Writing + More Info
- 8 hours 0.8 CEUs Creating a Positive Work Environment + More Info
- 14 hours 1.4 CEUs Career Coaching + More Info
- 7 hours 0.7 CEUs How to Win Arguments + More Info
- 7 hours 0.7 CEUs Accounts Payable Training + More Info
- 7 hours 0.7 CEUs Conflict Resolution + More Info
- 4 hours 0.4 CEUs Resolving Workplace Conflict + More Info
- 7 hours 0.7 CEUs Management Consultant 101 + More Info
- 5 hours 0.5 CEUs Personal Communication Skills Level 1 + More Info
- 12 hours 1.2 CEUs Writing Effective Persuasion + More Info
- 7 hours 0.7 CEUs Time Management 101 + More Info
- 10 hours 1.0 CEUs Mastering Sales Skills 101 + More Info
- 6 hours 0.6 CEUs Gender Sensitivity Training + More Info
- 6 hours 0.6 CEUs Job Performance Appraisals - A How To Guide + More Info
- 5 hours 0.5 CEUs Mastering Conversation Skills + More Info
- 8 hours 0.8 CEUs Procurement Management + More Info
- 14 hours 1.4 CEUs Journalism 101 + More Info
- 7 hours 0.7 CEUs How to Deal with Difficult Personalities + More Info
- 12 hours 1.2 CEUs Life Coaching Level 1 + More Info
- 4 hours 0.4 CEUs Business Budgeting 101: How to Plan, Save, and Manage + More Info
- 7 hours 0.7 CEUs Healthy Relationships + More Info
- 7 hours 0.7 CEUs Business Analysis + More Info
- 5 hours 0.5 CEUs The Art of Setting Goals + More Info
- 7 hours 0.7 CEUs Organizational Behavior in Business + More Info