Online Class: Marketing 101

In this course you will learn how marketers are able to satisfy consumer needs and wants, determine which markets the business can best serve, and decide which products and services can best serve these markets.
$95.00
no certificate
- OR -
$120.00
with CEU Certificate*
Start Right Now!
$120.00 (with CEU Certificate)
Taking multiple courses? Save with our platinum program.
 
  • 15
    Lessons
  • 25
    Exams &
    Assignments
  • 2,156
    Students
    have taken this course
  • 9
    Hours
    average time
  • 0.9
    CEUs
 
 
 

Course Description

Unleashing the Power of Marketing: Your Comprehensive Guide to the World of Consumer Engagement

Have you ever looked at a product on a shelf and thought, "How did this get here?" Or watched a captivating advertisement and pondered, "Why does this resonate with me?" Behind every product launch, every compelling advertisement, and every digital campaign, there's a meticulously crafted strategy. Welcome to the universe of marketing, where art meets science, data merges with intuition, and businesses connect with their consumers in an ever-evolving dance of needs, desires, and values.

Why Choose This Course?

  1. Holistic Understanding: From the inception of a product idea to its journey on the global stage, immerse yourself in every facet of marketing.

  2. Strategize Like a Pro: Delve into the decision-making processes businesses employ to determine their advertising strategies and target audience.

  3. Diverse Modalities: Explore traditional, direct, online, and global marketing channels to equip yourself for a multifaceted marketing landscape.

  4. Build A Strong Foundation: Whether you're an aspiring marketer, a business owner, or simply a curious learner, this course offers a comprehensive curriculum tailored for all levels.

Course Highlights:

  • Marketing Philosophies Unraveled: Discover the various approaches and ideologies that have shaped marketing through the ages.

  • Creating Customer Value: Learn how top brands consistently engage and delight their customers, fostering loyalty and driving value.

  • Demystifying Market Segmentation: Unlock the art and science of identifying and targeting the perfect audience subset for optimal business results.

  • Product & Service Marketing Excellence: Grasp the nuances of showcasing tangible and intangible offerings in an ever-competitive market.

  • Retail and Supply Chain Insights: Understand the complexities of the retail environment and the logistical symphony of supply chain management.

  • Pricing, Promotion & Beyond: From setting the right price to creating buzzworthy promotions, get a grip on strategies that influence purchase decisions.

  • Digital Revolution: Dive deep into the world of online and direct marketing, the channels reshaping the consumer-business relationship.

  • Global Marketplace Mastery: Navigate the intricacies of marketing on a global scale, understanding cultural, logistical, and regulatory challenges.

  • Crafting a Winning Marketing Plan: Bring your learning full circle as you synthesize knowledge into actionable marketing blueprints.

Empower Your Marketing Journey

Marketing is not just a business function; it's the heartbeat of commerce, the bridge between businesses and consumers, and the force propelling products from concept to consumers' hands. Whether you're stepping into the business world, looking to elevate your existing skills, or just satiating your curiosity, our course promises a transformative journey into the mesmerizing realm of marketing.

Join us, and let's co-create your marketing success story!

Courses Frequently Bought Together:
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
4.5 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(673 votes)

Lesson 1: What Is Marketing?

11 Points
Marketing is defined as the ability to match the wants and needs of the consumer with the ability of a company to match those needs. Marketing is the art of selling a product to the consumer. Additional lesson topics: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
  • Lesson 1 Video
  • Lesson discussions: Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Complete: Lesson 1 Assignment
  • Assessment: Exam 1

Lesson 2: Creating and Capturing Customer Value

14 Points
A company sells a product. So do a lot of other companies. How does the first company keep its customers coming back for more? Additional lesson topics: 5 Key Ways to Build Customer Relationships; Product development; This Is How You Come Up With Marketing Goals; Customer-Oriented Marketing Strategy
  • Lesson 2 Video
  • Complete: Lesson 2 Assignment A
  • Complete: Lesson 2 Assignment B
  • Assessment: Exam 2

Lesson 3: Analyzing Marketing Environment

10 Points
When determining the best way to market a product, the marketing team must analyze the marketing environment. Additional lesson topics: 4 Marketing Strategies to Influence Tomorrow's Customer; Market Segmentation; What is Scenario Planning
  • Lesson 3 Video
  • Assessment: Exam 3

Lesson 4: Assess Marketing Information to Gain Customer Insights

12 Points
In this lesson, you will learn how to use customer insights to improve relations with your existing customers, and to gain new customers.
  • Lesson 4 Video
  • Complete: Lesson 4 Assignment A
  • Complete: Lesson 4 Assignment B
  • Assessment: Exam 4

Lesson 5: Consumer Markets, Consumer Buyer Behavior, and Decision Making

12 Points
Marketing has one ultimate goal. That goal is to reach consumers and find a way to influence their buying decisions. Additional lesson topics: Characteristics of Consumer Markets; Families and Family Decision Making
  • Lesson 5 Video
  • Complete: Lesson 5 Assignment
  • Assessment: Exam 5

Lesson 6: Business Markets and Business Buyer Behavior

9 Points
The business market consists of companies that buy goods and services from one company in order to sell to others --usually consumers. Additional lesson topics: Business Markets and Business Buyers Behavior
  • Lesson 6 Video
  • Assessment: Exam 6

Lesson 7: Segmentation and Product Marketing

9 Points
Segmentation allows a marketer to direct his or her efforts to a particular segment, and product marketing is the how, when, and where of the process. Additional lesson topics: The Several Commandments of Product Marketing
  • Lesson 7 Video
  • Complete: Lesson 7 Assignment
  • Assessment: Exam 7

Lesson 8: Managing a Product and Retailing

9 Points
Managing the product is one of the most important aspects of the marketers job, and when their company makes new products, it is essential the marketer understands the product and the market it is intended for. Additional lesson topics: Understanding Retail; Several Big Trends Changing Retail Marketing Today
  • Lesson 8 Video
  • Assessment: Exam 8

Lesson 9: Services Marketing, Marketing Channels, and Supply Chain Management

10 Points
There are five main characteristics to a service, and they differentiate between a good and a service, and each are considerable when deciding to market a service.
  • Lesson 9 Video
  • Assessment: Exam 9

Lesson 10: Promotion, Advertising, and Public Relations

10 Points
Promotion is a combination of all forms of communication to the customer, including advertising and public relations. Additional lesson topics: What Is Marketing Communication Strategy?; Differences Between Marketing Research and Marketing Strategy
  • Lesson 10 Video
  • Assessment: Exam 10

Lesson 11: Selling and Pricing Strategy

9 Points
Selling is a key part of the product life cycle, as is how to price a product. Both aspects are essential to the marketing strategy, and the successful marketer must have a firm understanding how both selling and pricing strategy affect their products and the market, as a whole. Additional lesson topics: 5 Effective Selling Strategies; Online marketing strategy; Pricing Strategies
  • Lesson 11 Video
  • Complete: Lesson 11 Assignment
  • Assessment: Exam 11

Lesson 12: Direct and Online Marketing

8 Points
Direct marketing is a form of advertising in which a marketer seeks to elicit a response directly from a consumer. The response could be an order, a visit to a website, or a call-to-action. Additional lesson topics: Direct marketing
  • Lesson 12 Video
  • Assessment: Exam 12

Lesson 13: Creating a Competitive Advantage

9 Points
A competitive advantage is gained by offering customers a greater value than a competitor does. Having an edge over a competitor results in higher sales and profits.
  • Lesson 13 Video
  • Assessment: Exam 13

Lesson 14: Global Marketplace

6 Points
A global market is not defined as one geographic location, but allows the trade of goods and services anywhere in the world. Additional lesson topics: Cashing In On The Global Marketplace
  • Lesson 14 Video
  • Assessment: Exam 14

Lesson 15: Creating a Marketing Plan

11 Points
The marketer wants to understand the consumer insight, and meet those needs with the product and marketing plan.
  • Lesson 15 Video
  • Lesson discussions: How would you rate this course?; Course Comments; Program Evaluation Follow-up Survey (End of Course); Reasons for Taking this Course
  • Complete: Lesson 15 Assignment
  • Assessment: Exam 15
149
Total Course Points
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define what marketing is.
  • Describe methods for creating and capturing customer value.
  • Describe techniques for analyzing the marketing environment.
  • Describe techniques for assessing marketing information to gain customer insights.
  • Describe consumer markets, consumer buyer behavior, and decision making.
  • Recognize business markets and business buyer behavior.
  • Describe segmentation and product marketing.
  • Describe managing a product and retailing.
  • Summarize services marketing, marketing channels, and supply chain management.
  • Describe promotion, advertising, and public relations.
  • Describe selling and pricing strategies.
  • Identify direct and online marketing.
  • Describe techniques to consider when creating a marketing plan.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Marketing 101
Course Number: 8900344
Lessons Rating: 4.5 / 5 Stars (673 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: Enroll in this course from any U.S. state, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. The course is also accessible to learners in English-speaking countries such as the UK, Canada, Ireland, Australia, and South Africa.
Last Updated: February 2024
Course Type: Self-Paced, Online Class
CEU Value: 0.9 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: Linda Zavadil
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

Choose Your Subscription Plan

Course Only
One Course
No Certificate / No CEUs
$95
for 6 months
 
Add to Cart
Billed once
This course only
Includes certificate X
Includes CEUs X
Self-paced Yes
Instructor support Yes
Time to complete 6 months
No. of courses 1 course
Certificate Course
One Course
Certificate & CEUs
$120
for 6 months
 
Add to Cart
Billed once
This course only
Includes certificate Yes
Includes CEUs Yes
Self-paced Yes
Instructor support Yes
Time to complete 6 months
No. of courses 1 course
Platinum Yearly
ALL COURSES
Certificates & CEUs
$189
per year
 
Start Now
Billed once
Includes all 600+ courses
Includes certificate Yes
Includes CEUs Yes
Self-paced Yes
Instructor support Yes
Time to complete 12 Months
No. of courses 600+
Platinum 2 Years
ALL COURSES
Certificates & CEUs
$299
for 2 years
You save $79.00!
Start Now
Billed once
Includes all 600+ courses
Includes certificate Yes
Includes CEUs Yes
Self-paced Yes
Instructor support Yes
Time to complete 24 Months
No. of courses 600+
 

Student Testimonials

  • "Very informatative. I was able to relate to the info provided because I remember all of those products and the changes they've gone through." -- M.j. K.
  • "This course was an excellent source of information for someone to get to know the elements of marketing. It was very helpful for me to determine if I want to take up marketing in my further studies or not." -- Momina J.
  • "The course was very informative and interactive with a wealth of information. Thank you for the relevant materials to use in the workplace. Excellent!" -- Wanda G.
  • "This is a great course. Thank you." -- Sandy C.

Related Courses