Online Class: Persuasion Techniques

Name: Persuasion Techniques
Price: 95.00 USD

Unlock the power of persuasion to boost sales by 35% and negotiation outcomes by 50% as you explore psychological principles and dynamic presentation skills. This course empowers you to distinguish between genuine influence and manipulation, ensuring ethical and informed decision-making.

$95.00
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$120.00
with CEU Certificate*

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$120.00 (with CEU Certificate)

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12

Lessons
20

Exams &
Assignments
1,378

Students
have taken this course
6

Hours
average time
0.6

CEUs

Course Description

Ever found yourself unexpectedly swayed by a compelling advertisement or an eloquent speaker? Pondered why you were so effortlessly convinced to make a purchase or nod in agreement? This isn't mere coincidence; it's the powerful art of persuasion at work. Now, imagine mastering that art and using it to transform your interactions and outcomes. Whether you're presenting an idea, selling a product, or navigating personal conversations, effective persuasion is key.

Welcome to our transformative course: "Persuasion Techniques." Here, we'll guide you through a detailed exploration of both the art and science behind this age-old skill. By blending time-tested strategies with cutting-edge research, this course promises to elevate your understanding and application of persuasive techniques.

Course Features:

Understanding Human Behavior: Delve into the psychological principles that guide our decision-making processes and discover how to tap into them effectively.
Dynamic Presentation Skills: Unlock secrets to crafting and delivering presentations that not only inform but inspire and convince.
Guarding Against Undue Influence: Learn to distinguish genuine persuasion from manipulation, ensuring you stay true to your values and make informed choices.
Craft of Persuasive Writing: Whether it's an email pitch, a blog post, or a formal proposal, harness techniques to pen content that compels action.
The Role of Society in Persuasion: Grasp how societal norms and pressures shape our perceptions and decisions, and how you can navigate these intricacies with finesse.

Studies reveal that effectively using persuasion techniques can result in up to a 35% increase in sales and a 50% improvement in negotiation outcomes. The importance of persuasion in our daily lives cannot be understated. Join us on this enlightening journey, and unlock a world of opportunities with your sharpened persuasive edge.

Courses Frequently Bought Together:

Negotiation Skills

Assertiveness Training

Confidence Building

Completely Online
Self-Paced
Printable Lessons
Full HD Video
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(703 votes)

Lesson 1. Persuasion: Ethical Considerations

Persuasion's potential for ethical application in various fields highlights the need for adherence to principles of transparency, honesty, and respect for autonomy. Understanding the ethical dimensions of persuasion empowers individuals to influence others positively, supporting collective growth and informed decision-making. 10 Total Points

Lesson 1 Video
Review Practice Worksheet: Lesson-1-Downloadable-19496.pdf
Lesson discussions: Reasons for Taking this Course
Complete Assignment: Course Introduction and Goals
Assessment: Lesson 1 Exam

Lesson 2. Election Engagement: The Perpetual Campaign

Special interest groups are architects of political narratives, employing methods like lobbying and public campaigns to sway policy in their favor. While influential, these groups face scrutiny for potential conflicts of interest and their impact on democratic integrity. 11 Total Points

Lesson 2 Video
Review Practice Worksheet: Lesson-2-HomeWork-19497.pdf
Complete: Lesson 2 Activity
Assessment: Lesson 2 Exam

Lesson 3. Mastering Persuasion in Modern Sales and Marketing

Persuasion is the backbone of sales and marketing, driving companies to communicate product value through diverse media and strategic narratives. Understanding market dynamics like supply and demand allows businesses to navigate pricing and competition effectively, with marketing being crucial in this complex landscape. 10 Total Points

Lesson 3 Video
Review Practice Worksheet: Lesson-3-Activity-19499.pdf
Complete: Lesson 3 Activity
Assessment: Lesson 3 Exam

Lesson 4. Mastering Child Persuasion: Techniques and Ethics

While fear-based tactics may provide short-term behaviors change, their potential for long-term psychological harm outweighs their benefits. Positive persuasion, involving empathy and social skill cultivation, can bolster intrinsic motivation, shaping conscientious individuals. 11 Total Points

Lesson 4 Video
Review Practice Worksheet: Lesson-4-WorkSheet-19501.pdf
Complete: Lesson 4 Activity
Assessment: Lesson 4 Exam

Lesson 5. Persuasion: A Daily Necessity

Interpersonal persuasion is crucial for achieving goals and fostering understanding in all relationships, yet it requires navigating the complex dynamics of individual differences and motivations. Ethical persuasion, distinct from manipulation, involves transparency, empathy, and authenticity to build trust and cooperation. Additional lesson topics: 5 Ways to use social proof to influence others 11 Total Points

Lesson 5 Video
Review Practice Worksheet: Lesson-5-Activity-19503.pdf
Complete: Lesson 5 Activity
Assessment: Lesson 5 Exam

Lesson 6. Understanding Persuasion through the Lens of Social Sciences

Understanding the complex interplay between individual psychology and social group behaviors uncovers the nuanced ways in which individuals can be influenced or shielded from manipulation. By synthesizing insights from neurobiology and sociology, one can craft strategic communication that resonates and sustains engagement. Additional lesson topics: Subconscious Security; Several EXPERTS REVEAL SECRETS OF THE SUBCONSCIOUS MIND 10 Total Points

Lesson 6 Video
Review Practice Worksheet: Lesson-6-HomeWork-19505.pdf
Assessment: Lesson 6 Exam

Lesson 7. Strategies for Persuading Varied Audiences at Just the Right Time

Building trust involves credibility, supported by authenticity and knowledge, thus increasing persuasive power. Establishing genuine connections and exhibiting expertise fortifies messages, making them more convincing to an audience. 11 Total Points

Lesson 7 Video
Review Practice Worksheet: Lesson-7-Downloadable-19507.pdf
Complete: Lesson 7 Activity
Assessment: Lesson 7 Exam

Lesson 8. Persuasion Fundamentals: Artful Methods for Effective Communication

The art of persuasion leverages association, scarcity, and emotional appeals, forming powerful narratives that resonate with consumer aspirations. Understanding these methods allows effective dialogue and fosters ethical influence, crucial in shaping societal trends and personal choices. 11 Total Points

Lesson 8 Video
Review Practice Worksheet: Lesson-8-StudyGuide-19508.pdf
Complete: Lesson 8 Activity
Assessment: Lesson 8 Exam

Lesson 9. Persuasion Unveiled: The Psychological Power of Charisma and Euphemism

Intermediate persuasive techniques expand beyond basic skills, reaching into emotional and psychological realms to influence and connect ethically. By practicing charisma, euphemism, and extrapolation, individuals can develop more effective communication while being mindful of ethical dimensions. 10 Total Points

Lesson 9 Video
Review Practice Worksheet: Lesson-9-HomeWork-19509.pdf
Assessment: Lesson 9 Exam

Lesson 10. Harnessing Persuasion: Techniques for Ethical Influence

While society craves novelty, balancing the allure of newness with timing and presentation can enhance persuasive endeavors. Building genuine rapport forms the foundation of trust, facilitating influence in personal and professional interactions. 10 Total Points

Lesson 10 Video
Review Practice Worksheet: Lesson-10-Activity-19510.pdf
Assessment: Lesson 10 Exam

Lesson 11. Understanding Persuasion: The Science and Art

Techniques like the Big Lie and diversion rely on boldness and misdirection, respectively, to influence perception and redirect criticism. These strategies engage psychological principles, exploiting the inherent simplicity in accepting large falsehoods or focusing away from contentious issues. Additional lesson topics: Persuasion Techniques 10 Total Points

Lesson 11 Video
Review Practice Worksheet: Lesson-11-WorkSheet-19511.pdf
Assessment: Lesson 11 Exam

Lesson 12. Persuasive Writing Techniques: Influence and Inspire

Rooted in classical rhetoric, persuasive writing empowers writers to wield language as a means to influence opinions and inspire change by focusing on audience understanding and structuring coherent arguments. This skill melds art and science, exemplified by its strategic use in marketing and education, as it taps into the emotive and logical facets of communication. 49 Total Points

Lesson 12 Video
Review Practice Worksheet: Lesson-12-Downloadable-19512.pdf
Lesson discussions: End of Course Poll; Program Evaluation Follow-up Survey (End of Course); Course Comments; Reasons for Taking this Course
Assessment: Lesson 12 Exam
Assessment: Final Exam

164

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Critically evaluate different methods of persuasion and their ethical implications by comparing and contrasting them with established ethical frameworks and industry standards.
Demonstrate the ability to identify and apply ethical persuasion techniques in real-world scenarios by analyzing case studies and current events.
Define the concept of 'political persuasion' by identifying its key tactics and stakeholders, such as media, special interest groups, and digital platforms within political campaigns.
Demonstrate understanding of media bias by assessing its impact on shaping public perception in political narratives through the evaluation of network leanings and fact-checking practices.
Define the economic principles of supply and demand and explain their impact on pricing strategies within a sales and marketing context.
Demonstrate the ability to identify and analyze different contemporary marketing approaches, including their applications and benefits to business strategies.
Demonstrate strategies for ethical and effective persuasion of children, focusing on positive reinforcement and intrinsic motivation to foster desirable behaviors and social awareness.
Recognize the ethical complexities in applying persuasion techniques to children and evaluate the potential psychological impacts of fear-based methods.
Demonstrate active listening and empathy in a role-playing scenario to understand and acknowledge others' emotions, fostering cooperative dialogue and conflict resolution.
Identify and evaluate different persuasion techniques used in interpersonal communication to influence others' beliefs or behaviors, distinguishing between ethical persuasion and manipulation.
Define how individual psychology and societal constructs contribute to effective persuasion by examining motivations and social influences.
Demonstrate an understanding of persuasion techniques by identifying examples of social proof, conformity, and their effects on decision-making.
Demonstrate the ability to identify the optimal timing for delivering persuasive messages tailored to specific audiences.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

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Course Title: Persuasion Techniques

Course Number: 8900195

Lessons Rating: 4.49 / 5 Stars (703 votes)

Languages: English - United States, Canada and other English speaking countries

Category:

UniversalClass.com > Self-Help > Self-Improvement

Availability: Accessible from any state in the U.S., this course covers key areas such as California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. The course is also offered in English-speaking nations like Australia, Canada, the UK, and South Africa.

Last Updated: December 2023

CEU Value: 0.6 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Course Type: Self-Paced, Online Classes

Assessment Method: Lesson assignments and review exams

Instructor: John Chouinard

Syllabus: View Syllabus

Course Fee: $120.00 U.S. dollars