Online Class: Persuasion Techniques

Name: Persuasion Techniques
Price: 95.00 USD

This course explores the art and science of persuasion.

$95.00
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$120.00
with CEU Certificate*

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$120.00 (with CEU Certificate)

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12

Lessons
15

Exams &
Assignments
1,354

Students
have taken this course
6

Hours
average time
0.6

CEUs

Course Description

Ever found yourself unexpectedly swayed by a compelling advertisement or an eloquent speaker? Pondered why you were so effortlessly convinced to make a purchase or nod in agreement? This isn't mere coincidence; it's the powerful art of persuasion at work. Now, imagine mastering that art and using it to transform your interactions and outcomes. Whether you're presenting an idea, selling a product, or navigating personal conversations, effective persuasion is key.

Welcome to our transformative course: "Persuasion Techniques." Here, we'll guide you through a detailed exploration of both the art and science behind this age-old skill. By blending time-tested strategies with cutting-edge research, this course promises to elevate your understanding and application of persuasive techniques.

Course Features:

Understanding Human Behavior: Delve into the psychological principles that guide our decision-making processes and discover how to tap into them effectively.
Dynamic Presentation Skills: Unlock secrets to crafting and delivering presentations that not only inform but inspire and convince.
Guarding Against Undue Influence: Learn to distinguish genuine persuasion from manipulation, ensuring you stay true to your values and make informed choices.
Craft of Persuasive Writing: Whether it's an email pitch, a blog post, or a formal proposal, harness techniques to pen content that compels action.
The Role of Society in Persuasion: Grasp how societal norms and pressures shape our perceptions and decisions, and how you can navigate these intricacies with finesse.

Studies reveal that effectively using persuasion techniques can result in up to a 35% increase in sales and a 50% improvement in negotiation outcomes. The importance of persuasion in our daily lives cannot be understated. Join us on this enlightening journey, and unlock a world of opportunities with your sharpened persuasive edge.

Courses Frequently Bought Together:

Negotiation Skills

Assertiveness Training

Confidence Building

Completely Online
Self-Paced
Printable Lessons
Full HD Video
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(692 votes)

Lesson 1. The Ethics of Persuasion

10 Points

Persuasion is the influence on someone's beliefs, intentions, behaviors, attitudes, motivations, and more.

Lesson 1 Video
Lesson discussions: Reasons for Taking this Course
Complete Assignment: Course Introduction and Goals
Assessment: Lesson 1 Exam

Lesson 2. Political Persuasion

10 Points

The political arena is one of the most obvious places to see the use of persuasive techniques.

Lesson 2 Video
Assessment: Lesson 2 Exam

Lesson 3. Persuasion in Sales and Marketing

9 Points

In the business world, persuasion is used most often to sell and market companies, goods, and services.

Lesson 3 Video
Assessment: Lesson 3 Exam

Lesson 4. Persuasion of Children

10 Points

Throughout childhood, there are different times when certain persuasive methods are more successful than others.

Lesson 4 Video
Assessment: Lesson 4 Exam

Lesson 5. Persuasion in Interpersonal Relationships

10 Points

Whether dealing with your boss at a business meeting or your spouse at home, we all use persuasive techniques as we interact with those around us. Additional lesson topics: 5 Ways to use social proof to influence others

Lesson 5 Video
Assessment: Lesson 5 Exam

Lesson 6. Psychology, Sociology, Social Psychology, and Neurobiology of Persuasion

10 Points

Persuasion relies heavily on the knowledge and practical use of psychology, sociology, neurobiology, and social psychology. Additional lesson topics: Subconscious Security; Several EXPERTS REVEAL SECRETS OF THE SUBCONSCIOUS MIND

Lesson 6 Video
Assessment: Lesson 6 Exam

Lesson 7. Timing and Audience

10 Points

While mastery of specific persuasive techniques is important, the most important things that you can do to persuade someone is gauge the right time to approach them and how best to use what you know about them.

Lesson 7 Video
Assessment: Lesson 7 Exam

Lesson 8. Simple Persuasive Techniques

10 Points

Over the course of the next four lessons, we will explore specific persuasive techniques in an increasingly challenging order.

Lesson 8 Video
Assessment: Lesson 8 Exam

Lesson 9. Intermediate Persuasive Techniques (Part 1)

10 Points

Once you feel confident that you have developed your basic technique skills, you can begin to explore the process of using intermediate persuasive techniques.

Lesson 9 Video
Assessment: Lesson 9 Exam

Lesson 10. Intermediate Persuasive Techniques (Part 2)

10 Points

Learning how to persuade others is a worthy endeavor as persuasion can help create a better world. Nevertheless, be considerate and concerned about how you treat others as you learn how to influence them.

Lesson 10 Video
Assessment: Lesson 10 Exam

Lesson 11. Advanced Persuasion Techniques

10 Points

If you are having success with basic and intermediate persuasive techniques but want to expand your repertoire, it Is time to explore advanced techniques. Additional lesson topics: Persuasion Techniques

Lesson 11 Video
Assessment: Lesson 11 Exam

Lesson 12. Persuasive Writing

49 Points

Writing persuasively can be much more difficult than persuading someone in person or even over the phone.

Lesson 12 Video
Lesson discussions: End of Course Poll; Program Evaluation Follow-up Survey (End of Course); Course Comments; Reasons for Taking this Course
Assessment: Lesson 12 Exam
Assessment: Final Exam

158

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Describe the ethics of persuasion.
Describe political persuasion.
Describe persuasion in sales and marketing.
Summarize persuasion of children.
Summarize persuasion in interpersonal relationships.
Summarize psychology, sociology, social psychology, and neurobiology of persuasion.
Summarize simple persuasive techniques.
Summarize intermediate persuasive techniques.
Identify advanced persuasion techniques.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Persuasion Techniques

Course Number: 8900195

Lessons Rating: 4.5 / 5 Stars (692 votes)

Languages: English - United States, Canada and other English speaking countries

Category:

UniversalClass.com > Self-Help > Self-Improvement

Availability: With online access available nationwide, this course reaches all U.S. states, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. Additionally, it’s open to learners in English-speaking countries such as the UK, Australia, Canada, and New Zealand.

Last Updated: December 2023

Course Type: Self-Paced, Online Class

CEU Value: 0.6 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Assessment Method: Lesson assignments and review exams

Instructor: John Chouinard

Syllabus: View Syllabus

Course Fee: $120.00 U.S. dollars