Online Class: Write to Win — Secrets of Persuasive Writing

This course empowers you to use writing as a superpower, not just a skill, transforming your ability to influence and connect. Through exploring the psychology of influence, you'll learn to craft words that captivate, resonate, and command the power of quiet persuasion.
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  • 13
    Lessons
  • 21
    Exams &
    Assignments
  • 1,383
    Students
    have taken this course
  • 12
    Hours
    average time
  • 1.2
    CEUs
 
 
 

Course Description

Words are more than a means of communication-they are tools of transformation. The right words, written with precision and purpose, can shift perspectives, inspire action, and ignite change. Whether you're crafting a compelling pitch, penning a persuasive article, or shaping the next great marketing campaign, your ability to influence through writing is a superpower waiting to be unlocked.

This course isn't just another lesson in writing; it's your gateway to a new world of opportunity. Imagine having the skills to not only articulate your ideas but to make people feel them, believe them, and act on them. Picture yourself leading conversations, driving decisions, and commanding attention-not through force, but through the quiet power of written persuasion.

What sets this course apart?

We don't just teach writing. We teach transformation. Unlike generic writing classes, this experience dives deep into the psychology of influence and the mechanics of crafting words that resonate. From the first lesson, you'll be guided on a journey to understand not only how to write, but how to captivate and convince.

This course was built for doers, dreamers, and changemakers-people like you who are ready to elevate their communication to new heights. Whether you're a professional aiming to stand out, a leader seeking to inspire, or a creative ready to amplify your impact, this course will give you the tools to succeed.

What will you walk away with?

  • The confidence to command attention. Every email, proposal, or presentation you write will carry the weight of your expertise and the allure of undeniable persuasion.
  • A mindset of influence. Learn to see the world through the lens of opportunity, turning every interaction into a chance to connect and inspire.
  • Practical skills with immediate impact. From framing your arguments to winning over skeptics, you'll gain techniques that work in any setting-professional, personal, or creative.

Why this course, and why now?

The ability to persuade is timeless, but in today's fast-paced, competitive world, it's indispensable. With more voices than ever competing for attention, your words need to cut through the noise. This course doesn't just teach theory; it equips you with proven strategies and hands-on exercises designed to make you a master of influence.

Your words can change your life-and the lives of those around you. It's time to turn that potential into reality.

Are you ready to unleash the power of your writing?

Don't settle for being heard; strive to be unforgettable. Enroll today and take the first step toward mastering the art of persuasive writing. The world is waiting for your voice-let's make it one they can't ignore.

Courses Frequently Bought Together:
  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
4.45 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(608 votes)

Lesson 1. Understanding the Science of Persuasion

Persuasion permeates our daily lives, influencing decisions from products we buy to beliefs we hold, rooted in Aristotle's rhetoric principles and Cialdini's six psychological pillars. These pillars encompass reciprocation, consistency, social proof, authority, liking, and scarcity as mechanisms that drive human behavior in personal, professional, and societal contexts. 14 Total Points
  • Lesson 1 Video
  • Review Practice Worksheet: Lesson-1-WorkSheet-15884.pdf
  • Lesson discussions: How Persuasive are You?; Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Assessment: Lesson 1: What Is Persuasion?

Lesson 2. The Power of Persuasive Writing: Transforming Communication in Everyday Life

Effective persuasion relies on understanding audience motivations and crafting messages that address their values, thereby enhancing communication's impact. By employing clear and precise language that leverages emotional connections, writers can foster trust and credibility. 10 Total Points
  • Lesson 2 Video
  • Review Practice Worksheet: Lesson-2-HomeWork-15887.pdf
  • Complete: Lesson 2 Activity
  • Assessment: Lesson 2: Why Write Persuasively?

Lesson 3. Persuading Like a Pro: Combining Logic and Emotion for Maximum Impact

Traditions and social proof amplify persuasion by leveraging long-standing practices and collective behavior. Understanding these dynamics enhances one's ability to convince by showcasing alignment with familiar norms and popular trends. 9 Total Points
  • Lesson 3 Video
  • Review Practice Worksheet: Lesson-3-WordSearch-15891.pdf
  • Assessment: Lesson 3: The Elements of Persuasion

Lesson 4. The Art of Persuasion: Balancing Logic and Emotion

Logos leverages facts and logical reasoning to build coherent arguments, minimizing deception and enhancing persuasion through structured thought. The inclusion of verifiable evidence and avoidance of logical fallacies can sway public opinion and inspire action. 9 Total Points
  • Lesson 4 Video
  • Review Practice Worksheet: Lesson-4-Activity-15894.pdf
  • Assessment: Lesson 4: Understanding Reason and Emotion

Lesson 5. Creating Clarity: The Role of Goals in Persuasive Writing

Effective persuasive writing begins with introspection, where navigating critical inquiries helps illuminate your path to a clear, compelling goal that captivates its intended audience. Trial lawyers and public health advocates alike rely on such introspective inquiries to meld their strategies into narratives that not only inform but emotionally engage, strengthening the cohesion and persuasiveness of their arguments. 11 Total Points
  • Lesson 5 Video
  • Review Practice Worksheet: Lesson-5-WordSearch-15897.pdf
  • Complete: Lesson 5 Activity
  • Assessment: Lesson 5: Determining a Goal

Lesson 6. Building Bridges Through Persuasive Narratives

Crafting a persuasive message involves balancing empathy, emotional storytelling, and factual evidence, aiming to align the audience's perspective with your own. The success of this approach lies in its ability to build bridges through understanding and shared goals. 11 Total Points
  • Lesson 6 Video
  • Review Practice Worksheet: Lesson-6-WorkSheet-15901.pdf
  • Complete: Lesson 6 Activity
  • Assessment: Lesson 6: Convincing the Opposition

Lesson 7. Cultivating Creative Thinking: A Guide to Effective Brainstorming

Visualize your brainstorming goal as something attainable, and embrace the calmness of a serene setting to inspire creative flow. Practice mindfulness to allow thoughts to wander productively, establishing a foundation for creativity and innovation. 10 Total Points
  • Lesson 7 Video
  • Review Practice Worksheet: Lesson-7-WorkSheet-15904.pdf
  • Complete: Lesson 7 Activity
  • Assessment: Lesson 7: Brainstorming

Lesson 8. Elevating Engagement with a Well-Written Opening

An introduction is more than a beginning; it sets the tone and promises engagement, using elements like unusual statistics or bold statements to captivate. Each introduction should be crafted with the audience in mind, addressing their unique interests and needs through tailored techniques including rhetorical questions and relatable anecdotes. 11 Total Points
  • Lesson 8 Video
  • Review Practice Worksheet: Lesson-8-WordSearch-15908.pdf
  • Complete: Lesson 8 Activity
  • Assessment: Lesson 8: The Introduction

Lesson 9. Persuasive Narratives: Weaving Words that Influence

Persuasion combines ethos, pathos, and logos to ethically influence opinions, utilizing credibility, emotional appeal, and logical facts. Knowing your audience's values and interests, supported by up-to-date research, is key to making your argument relevant and convincing. 10 Total Points
  • Lesson 9 Video
  • Review Practice Worksheet: Lesson-9-WorkSheet-15911.pdf
  • Assessment: Lesson 9: Writing the Body

Lesson 10. Captivating Closures: The Art of the Persuasive Essay Ending

The art of persuasion involves more than crafting arguments; it requires a strategic end with conclusions that echo the essay's entirety. Just like a symphony's climax, an excellent conclusion reinforces arguments while propelling the reader to your viewpoint. 9 Total Points
  • Lesson 10 Video
  • Review Practice Worksheet: Lesson-10-HomeWork-15915.pdf
  • Assessment: Lesson 10: Finding the Winning Argument

Lesson 11. The Human Element in Perfecting Your Writing

Reading aloud and enlisting peer reviews are pragmatic techniques, helping to catch awkward phrasing and enhance the document's cadence. Digital tools like Grammarly and Hemingway Editor can assist, but human judgment is crucial for accurate context and nuanced communication. 9 Total Points
  • Lesson 11 Video
  • Review Practice Worksheet: Lesson-11-HomeWork-15918.pdf
  • Lesson discussions: Proofreading
  • Assessment: Lesson 11: Proofreading What You Have Written

Lesson 12. Quick Guide: Persuasive Writing

Persuasive writing is a potent medium that impacts our beliefs and actions, evolving from Aristotle's rhetoric principles to modern media's pervasive influence. It spans diverse forms including ads, speeches, and essays, each leveraging emotional and logical appeals to influence audiences. 9 Total Points
  • Lesson 12 Video
  • Review Practice Worksheet: Lesson-12-WorkSheet-15921.pdf
  • Complete: Lesson 12 Activity
  • Assessment: Lesson 12: Examples of Persuasive Writing

Lesson 13. Persuasion in Politics, Business, and Beyond

Recognizing persuasive techniques is vital to leveraging them effectively and discerning attempts to influence our decisions. Understanding the interplay of ethical, logical, and emotional appeals equips us to navigate persuasion with heightened awareness and efficacy. 68 Total Points
  • Lesson 13 Video
  • Review Practice Worksheet: Lesson-13-WorkSheet-15923.pdf
  • Lesson discussions: Using Your SKills; Program Evaluation Follow-up Survey (End of Course); Course Comments
  • Assessment: Lesson 13: Applying Persuasive Writing in the World
  • Assessment: The Final Exam
190
Total Course Points
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Demonstrate the ability to apply ethical persuasion techniques to real-world contexts, ensuring influence aligns with positive and responsible outcomes.
  • Recognize the six principles of persuasion as defined by Robert Cialdini and describe their role in influencing human behavior.
  • Evaluate the impact of audience awareness on the effectiveness of persuasive communication and tailor messages accordingly
  • Define persuasive writing techniques and apply them to create compelling arguments in personal and professional contexts
  • Demonstrate the ethical considerations in persuasive communication by outlining strategies for maintaining truthfulness and transparency to foster trust and informed decision-making.
  • Define and differentiate between logic-based persuasion and emotional engagement by identifying key characteristics and providing examples of each approach.
  • Analyze real-world persuasive examples to identify successful integration of logical reasoning, emotional appeal, and ethical credibility, enhancing communication skills in various contexts.
  • Define and apply the concepts of logos, pathos, and ethos in constructing persuasive messages that effectively balance reason, emotion, and credibility.
  • Demonstrate the use of structured lists to organize and present complex information effectively in persuasive writing.
  • Define a clear thesis statement to guide the development and delivery of your persuasive argument.
  • Define and apply strategic communication techniques to persuasively bring an opposing viewpoint closer to your own perspective.
  • Demonstrate the use of local and relatable examples to effectively engage an audience and strengthen a persuasive argument.
  • Define the concept of 'quality through quantity' in brainstorming and provide real-life examples of its application.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Write to Win: Secrets of Persuasive Writing
Course Number: 8900122
Lessons Rating: 4.45 / 5 Stars (608 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: Enroll in this course from any U.S. state, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. The course is also accessible to learners in English-speaking countries such as the UK, Canada, Ireland, Australia, and South Africa.
Last Updated: January 2024
CEU Value: 1.2 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Course Type: Self-Paced, Online Classes
Assessment Method: Lesson assignments and review exams
Proctor: UniversalClass Instructional Team
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "Some good tips that could serve me well in the future." -- Riley Z.
  • "This is an excellent course with appropriate content. All parts were helpful." -- Mohammad H.

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