Online Class: Write to Win — Secrets of Persuasive Writing

By utilizing the tools within this Persuasive Writing Techniques class, you will find everything in your life increases, from your potential pay as you begin impressing bosses with your persuasive writing, to purchasing cars because you will know the persuasion tricks before they happen to you.

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$120.00 (with CEU Certificate)
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  • 13
    Lessons
  • 15
    Exams &
    Assignments
  • 1,368
    Students
    have taken this course
  • 12
    Hours
    average time
  • 1.2
    CEUs
 
 
 

Course Description

Words are more than a means of communication-they are tools of transformation. The right words, written with precision and purpose, can shift perspectives, inspire action, and ignite change. Whether you're crafting a compelling pitch, penning a persuasive article, or shaping the next great marketing campaign, your ability to influence through writing is a superpower waiting to be unlocked.

This course isn't just another lesson in writing; it's your gateway to a new world of opportunity. Imagine having the skills to not only articulate your ideas but to make people feel them, believe them, and act on them. Picture yourself leading conversations, driving decisions, and commanding attention-not through force, but through the quiet power of written persuasion.

What sets this course apart?

We don't just teach writing. We teach transformation. Unlike generic writing classes, this experience dives deep into the psychology of influence and the mechanics of crafting words that resonate. From the first lesson, you'll be guided on a journey to understand not only how to write, but how to captivate and convince.

This course was built for doers, dreamers, and changemakers-people like you who are ready to elevate their communication to new heights. Whether you're a professional aiming to stand out, a leader seeking to inspire, or a creative ready to amplify your impact, this course will give you the tools to succeed.

What will you walk away with?

  • The confidence to command attention. Every email, proposal, or presentation you write will carry the weight of your expertise and the allure of undeniable persuasion.
  • A mindset of influence. Learn to see the world through the lens of opportunity, turning every interaction into a chance to connect and inspire.
  • Practical skills with immediate impact. From framing your arguments to winning over skeptics, you'll gain techniques that work in any setting-professional, personal, or creative.

Why this course, and why now?

The ability to persuade is timeless, but in today's fast-paced, competitive world, it's indispensable. With more voices than ever competing for attention, your words need to cut through the noise. This course doesn't just teach theory; it equips you with proven strategies and hands-on exercises designed to make you a master of influence.

Your words can change your life-and the lives of those around you. It's time to turn that potential into reality.

Are you ready to unleash the power of your writing?

Don't settle for being heard; strive to be unforgettable. Enroll today and take the first step toward mastering the art of persuasive writing. The world is waiting for your voice-let's make it one they can't ignore.

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
4.45 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(608 votes)

Lesson 1: What Is Persuasion?

14 Points
Before we can get down to talking about persuasive writing techniques, we have to look at exactly what persuasion is. How does persuasion influence our lives and alter our decisions?
  • Lesson 1 Video
  • Lesson discussions: How Persuasive are You?; Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Assessment: Lesson 1: What Is Persuasion?

Lesson 2: Why Write Persuasively?

9 Points
One of the most common questions relating to persuasion is why would you want to write persuasively? What point can there be to it?
  • Lesson 2 Video
  • Assessment: Lesson 2: Why Write Persuasively?

Lesson 3: The Elements of Persuasion

9 Points
There are several principles, or types, of persuasion. Various types of persuasion have the ability to convince people in different ways.
  • Lesson 3 Video
  • Assessment: Lesson 3: The Elements of Persuasion

Lesson 4: Understanding Reason and Emotion

9 Points
In the last lesson, we briefly discussed the two main methods of persuasion, which were reason and emotion. In this lesson, we will go over these two methods in more detail.
  • Lesson 4 Video
  • Assessment: Lesson 4: Understanding Reason and Emotion

Lesson 5: Determining a Goal

10 Points
Now that we have looked at the various means of creating persuasion in a written document, we can then look at the first part of writing persuasion, which is determining the goal of what you are trying to persuade someone towards.
  • Lesson 5 Video
  • Assessment: Lesson 5: Determining a Goal

Lesson 6: Convincing the Opposition

10 Points
In this lesson, we are going to look at how you can convince the opposition that your point is right and that is what they should follow.
  • Lesson 6 Video
  • Assessment: Lesson 6: Convincing the Opposition

Lesson 7: Brainstorming

9 Points
While brainstorming is primarily done in groups, in this lesson, we will look at brainstorming in an individual setting.
  • Lesson 7 Video
  • Assessment: Lesson 7: Brainstorming

Lesson 8: The Introduction

10 Points
The introduction is very important, because this is where you tell the reader and audience exactly what you are going to try and convince them of.
  • Lesson 8 Video
  • Assessment: Lesson 8: The Introduction

Lesson 9: Writing the Body

10 Points
The body of the work is where all the points are, where all your information is, and where you make your arguments of why you want the reader to come over to your side.
  • Lesson 9 Video
  • Assessment: Lesson 9: Writing the Body

Lesson 10: Finding the Winning Argument

9 Points
Your conclusion is very important to your entire persuasive argument, because a conclusion that stays in your reader's mind will help you convince them that your point of view is the right one.
  • Lesson 10 Video
  • Assessment: Lesson 10: Finding the Winning Argument

Lesson 11: Proofreading What You Have Written

9 Points
One of the most important tasks that you need to accomplish with persuasive writing now needs to be done. It is proofreading, and without it you could find that your entire argument in the essay may fall flat.
  • Lesson 11 Video
  • Lesson discussions: Proofreading
  • Assessment: Lesson 11: Proofreading What You Have Written

Lesson 12: Examples of Persuasive Writing

8 Points
There are several types of persuasive writing that are used for different reasons. Some are good, some are bad, but all have the same goal in mind -- and that is to convince you, or someone else, that an opposing view is right.
  • Lesson 12 Video
  • Assessment: Lesson 12: Examples of Persuasive Writing

Lesson 13: Applying Persuasive Writing in the World

68 Points
If there is one thing humans are not always eager to do, it is change, and persuasive writing is all about change.
  • Lesson 13 Video
  • Lesson discussions: Using Your SKills; Program Evaluation Follow-up Survey (End of Course); Course Comments
  • Assessment: Lesson 13: Applying Persuasive Writing in the World
  • Assessment: The Final Exam
184
Total Course Points
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define persuasion and summarize reasons to write persuasively.
  • Define the elements of persuasion.
  • Demonstrate use of reason and emotion.
  • Determine a goal.
  • Summarize methods for convincing the opposition.
  • Brainstorm your idea.
  • Create an introduction.
  • Write the body.
  • Find the winning argument and use it appropriately.
  • Proofread.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Write to Win: Secrets of Persuasive Writing
Course Number: 8900122
Lessons Rating: 4.45 / 5 Stars (608 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: With online access available nationwide, this course reaches all U.S. states, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. Additionally, it’s open to learners in English-speaking countries such as the UK, Australia, Canada, and New Zealand.
Last Updated: January 2024
Course Type: Self-Paced, Online Class
CEU Value: 1.2 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: UniversalClass Instructional Team
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "Some good tips that could serve me well in the future." -- Riley Z.
  • "This is an excellent course with appropriate content. All parts were helpful." -- Mohammad H.

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