Online Class: Marketing for Small Business 101

Name: Marketing for Small Business 101
Price: 95.00 USD

This course offers fresh insights to many marketing issues that you may otherwise dismiss, but which will help you to create your marketing plan for a successful launch.

$95.00
no certificate

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$120.00
with CEU Certificate*

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$120.00 (with CEU Certificate)

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15

Lessons
17

Exams &
Assignments
1,541

Students
have taken this course
7

Hours
average time
0.7

CEUs

Course Description

Marketing for the 21^st century small business is more dynamic and more challenging than ever before in the course of history. The world has simultaneously opened up and yet niched closed in many ways. Today's businesses are challenged by a couple of dynamics that did not previously exist in the business world: 1) choosing between traditional brick-and-mortar and web-based business or one that combines both features; and 2) deciding whether to focus locally, nationally or to spread into the international waters of business.

Both of these dynamics add concern and a new focus on strategy for most businesses. Starting a new small business is both more challenging and more interesting. This course offers fresh insights to many marketing issues that you may otherwise dismiss as "not me", but which will help you to create your marketing plan. Your new company's ability to withstand the tests of time and the challenges of our fluctuating economic world will prove this course to be a well spent investment.

Courses Frequently Bought Together:

Advertising, Marketing and Sales Writing

Mastering Conversation Skills

Completely Online
Self-Paced
Printable Lessons
Full HD Video
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(891 votes)

Lesson 1: Marketing Yourself

10 Points

You must learn to sell and market yourself everywhere you go, and at all times.

Lesson 1 Video
Lesson discussions: Reasons for Taking this Course
Complete Assignment: Why this Course?
Assessment: Lesson 1 Exam

Lesson 2: Marketing Your Company - Basics

8 Points

When you initially start your business, there are marketing basics that you will need to implement in order to get running in your community, and in your market.

Lesson 2 Video
Assessment: Lesson 2 Exam

Lesson 3: Networking and Marketing To Your Local Community

8 Points

Networking and marketing to your local community is an artful blend of community relations and community involvement. This lesson is designed to help you get started within your local community.

Lesson 3 Video
Assessment: Lesson 3 Exam

Lesson 4: Networking and Marketing to Your Region and State

9 Points

At all levels of business, you will want to designate someone in your marketing department as the go-to person for your company's list building.

Lesson 4 Video
Assessment: Lesson 4 Exam

Lesson 5: Networking and Marketing to Your National Market

10 Points

This lesson covers the three major components of national marketing for your company.

Lesson 5 Video
Assessment: Lesson 5 Exam

Lesson 6: Creating and Writing Your Company's Marketing Plan

10 Points

You will need an excellent presentation when speaking with investors or bankers, and this lesson will help you to accomplish your presentation.

Lesson 6 Video
Assessment: Lesson 6 Exam

Lesson 7: Selling Your Marketing Plan to Investors

8 Points

Investors generally look for upward of 25 percent return on their investment ROI)) per year. You must be able to prove that you and your company/product can give this type of return to attract funding.

Lesson 7 Video
Assessment: Lesson 7 Exam

Lesson 8: Brick-and-Mortar Business Marketing

6 Points

Consistency is the key to brick and mortar marketing and advertising.

Lesson 8 Video
Assessment: Lesson 8 Exam

Lesson 9: Online Business Marketing

9 Points

This lesson is about updating what you already know about online marketing, and expanding your knowledge of upcoming trends in the marketplace.

Lesson 9 Video
Assessment: Lesson 9 Exam

Lesson 10: Marketing and Advertising

9 Points

Marketing and advertising principles work hand-in-hand with your sales team and will ultimately affect your bottom line. This lesson covers some of the basics for your business's marketing and advertising needs.

Lesson 10 Video
Assessment: Lesson 10 Exam

Lesson 11: Radio, Television and Other Marketing

8 Points

Ad avenues previously closed to new and upstart businesses, because they were so prohibitively expensive, are now open and much more affordable to new businesses.

Lesson 11 Video
Assessment: Lesson 11 Exam

Lesson 12: Marketing to Social Networks

7 Points

The majority of the "big" social networks have become household names to a majority of the online community.

Lesson 12 Video
Assessment: Lesson 12 Exam

Lesson 13: Expanding Your Business Into International Markets

7 Points

A good approach to international marketing is to emphasize an agreement or business position that yields a mutual gain, so that trust is built between parties, and contracts become viable for everyone involved.

Lesson 13 Video
Assessment: Lesson 13 Exam

Lesson 14: Customer Relationship Management

9 Points

To pull out ahead of your competitors today, you must find a way to give more service, not less, to your customers.

Lesson 14 Video
Assessment: Lesson 14 Exam

Lesson 15: Budgeting for Your Company's Marketing

53 Points

Budgeting for your company's marketing is one of the more detailed and dreaded aspects of starting a business.

Lesson 15 Video
Lesson discussions: Let us know what you think of this course; Program Evaluation Follow-up Survey (End of Course); Course Comments; Course Comments
Assessment: Lesson 15 Exam
Assessment: The Final Exam

171

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Marketing Yourself
Marketing Your Company - Basics
Networking and Marketing To Your Local Community
Networking and Marketing To Your Region and State
Networking and Marketing To Your National Market
Creating and Writing Your Company's Marketing Plan
Selling Your Marketing Plan To Investors
Brick and Mortar Business Marketing
Online Business Marketing
Marketing and Advertising
Radio, Television and Other Marketing
Marketing To Social Networks
Expanding Your Business Into International Markets
Customer Relationship Management
Budgeting For Your Company's Marketing
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Marketing for Small Business 101

Course Number: 7550395

Lessons Rating: 4.25 / 5 Stars (891 votes)

Languages: English - United States, Canada and other English speaking countries

Category:

UniversalClass.com > Entrepreneurship > Marketing

Availability: Enroll in this course from any U.S. state, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. The course is also accessible to learners in English-speaking countries such as the UK, Canada, Ireland, Australia, and South Africa.

Last Updated: February 2024

Course Type: Self-Paced, Online Class

CEU Value: 0.7 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Assessment Method: Lesson assignments and review exams

Instructor: UniversalClass Instructional Team

Syllabus: View Syllabus

Course Fee: $120.00 U.S. dollars