Online Class: Modern Marketing Strategies for Small Business
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no certificate
with CEU Certificate*
-
15Lessons
-
17Exams &
Assignments -
1,549Students
have taken this course -
7Hours
average time -
0.7CEUs
Course Description
In the ever-evolving landscape of the 21st-century marketplace, small businesses face unparalleled opportunities-and unprecedented challenges. Imagine a world where your business doesn't just survive but thrives, where your brand resonates powerfully with your ideal customers, and where your marketing efforts create a ripple effect of growth and loyalty. This isn't a far-off dream; it's the reality this course is designed to help you build.
Welcome to the definitive course in modern small business marketing-a transformative journey that equips you with the skills, strategies, and insights to master the dynamic challenges of today's business world. Whether you're launching your first venture or looking to elevate an existing business, this course delivers the tools and confidence to craft a marketing strategy that works-tailored to your goals, your vision, and your unique strengths.
Picture this: You've got the drive, the idea, and the passion to succeed. But the choices ahead feel overwhelming. Should you focus on a brick-and-mortar presence, go all-in online, or strike the perfect balance between the two? Should your marketing efforts speak to a local audience, expand nationally, or venture into the global marketplace? This course helps you cut through the noise, providing clarity and actionable strategies to navigate these critical decisions with ease.
What makes this course stand out? It's not just another cookie-cutter marketing class. Here, you'll uncover fresh, innovative approaches that challenge outdated thinking. Learn to see opportunities where others see obstacles. Gain insights into leveraging both traditional and digital channels effectively. Discover how to reach and engage your audience in a way that feels authentic, builds trust, and drives results.
But this course doesn't stop at theory-it's about transformation. You'll walk away with more than just knowledge; you'll have a clear, actionable plan to build and sustain a marketing strategy that supports your business for the long haul. By the end, you'll be equipped to face the fluctuating demands of today's economy with confidence and resilience.
Are you ready to invest in your business's future? Enroll now to take the first step in mastering the art and science of small business marketing. Your future customers are out there waiting. Let's make sure they find you.
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
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Course Lessons
Lesson 1. Networking for Success
Lesson 1 Video
Lesson discussions: Reasons for Taking this Course
Complete Assignment: Why this Course?
Assessment: Lesson 1 Exam
Lesson 2. Marketing 101: Elevate Your Business
Lesson 2 Video
Assessment: Lesson 2 Exam
Lesson 3. Crafting a Community-Centric Business Portfolio
Lesson 3 Video
Assessment: Lesson 3 Exam
Lesson 4. Innovative Trends in List Building for 2023 and Beyond
Lesson 4 Video
Assessment: Lesson 4 Exam
Lesson 5. From Local to National: Elevating Your Business Impact
Lesson 5 Video
Assessment: Lesson 5 Exam
Lesson 6. Strategic Marketing: Building Blocks for Business Success
Lesson 6 Video
Assessment: Lesson 6 Exam
Lesson 7. The Art of Pitching: A Guide to Investor Collaboration
Lesson 7 Video
Assessment: Lesson 7 Exam
Lesson 8. Brick-and-Mortar Triumph: Navigating Modern Challenges with Timeless Strategies
Lesson 8 Video
Assessment: Lesson 8 Exam
Lesson 9. Harnessing Emerging Technologies in Marketing
Lesson 9 Video
Assessment: Lesson 9 Exam
Lesson 10. The Digital Transformation of Advertising
Lesson 10 Video
Assessment: Lesson 10 Exam
Lesson 11. Unlocking Modern Marketing: Radio, TV, and Beyond
Lesson 11 Video
Assessment: Lesson 11 Exam
Lesson 12. Connecting Generations: Social Media's Unifying Power
Lesson 12 Video
Assessment: Lesson 12 Exam
Lesson 13. From Competitors to Collaborators: Building Global Partnerships
Lesson 13 Video
Assessment: Lesson 13 Exam
Lesson 14. Empathy Meets Efficiency: Personalizing Service with CRM
Lesson 14 Video
Assessment: Lesson 14 Exam
Lesson 15. Essentials of Building a Marketing Budget
Lesson 15 Video
Lesson discussions: Let us know what you think of this course; Program Evaluation Follow-up Survey (End of Course); Course Comments; Course Comments
Assessment: Lesson 15 Exam
Assessment: The Final Exam
Learning Outcomes
- Marketing Yourself
- Marketing Your Company - Basics
- Networking and Marketing To Your Local Community
- Networking and Marketing To Your Region and State
- Networking and Marketing To Your National Market
- Creating and Writing Your Company's Marketing Plan
- Selling Your Marketing Plan To Investors
- Brick and Mortar Business Marketing
- Online Business Marketing
- Marketing and Advertising
- Radio, Television and Other Marketing
- Marketing To Social Networks
- Expanding Your Business Into International Markets
- Customer Relationship Management
- Budgeting For Your Company's Marketing
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information
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- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
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Choose Your Subscription Plan
No Certificate / No CEUs
This course only
Includes certificate | X |
Includes CEUs | X |
Self-paced |
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Instructor support |
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Time to complete | 6 months |
No. of courses | 1 course |
Certificate & CEUs
This course only
Includes certificate |
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Includes CEUs |
![]() |
Self-paced |
![]() |
Instructor support |
![]() |
Time to complete | 6 months |
No. of courses | 1 course |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
![]() |
Instructor support |
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Time to complete | 12 Months |
No. of courses | 600+ |
Certificates & CEUs
Includes all 600+ courses
Includes certificate |
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Includes CEUs |
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Self-paced |
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Instructor support |
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Time to complete | 24 Months |
No. of courses | 600+ |
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