Online Class: Public Relations 101
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12Lessons
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16Exams &
Assignments -
912Students
have taken this course -
3Hours
average time -
0.3CEUs
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Video Audit
Available
Course Description
Public Relations: Crafting Stories that Elevate Businesses
In today's rapidly evolving business landscape, one might argue that a company's reputation is its most valuable asset. Enter Public Relations (PR) - the guardian of a company's image, the mastermind behind its stories, and the strategist of its message. Research indicates that businesses, irrespective of their size, benefit significantly from effective PR, not only enhancing their reputation but also boosting trust among customers and stakeholders.
Public relations isn't just about crafting an engaging story; it's an art that blends strategy, communication, and perception management. A compelling PR strategy not only fosters awareness of a company's products and services but also cultivates relationships with the media, influencers, and the public. The impact? Immense. Effective PR can provide exposure comparable to advertising campaigns but often at a fraction of the cost.
While the spheres of PR, marketing, advertising, and sales have distinct functions, they operate in tandem, shaping a cohesive business narrative. Our course offers a deep dive into the realm of PR, while also shedding light on its synergies with other facets of a business's promotional mix.
Course Breakdown:
Lesson 1: Public Relations: The Business Image Custodian Discover the fundamental essence of PR and its transformative impact on businesses.
Lesson 2: The PR Toolkit Analyze the suite of tools and techniques that PR professionals employ to craft and disseminate compelling narratives.
Lesson 3: The Imperative of Public Relations Evaluate why PR is indispensable in today's business world, with real-life case studies showcasing successes and blunders.
Lesson 4: Crafting Your Digital Narrative Learn to leverage the internet to shape and amplify your message, and explore the myriad ways in which online platforms have revolutionized PR.
Lesson 5: The Blueprint of an Effective PR Plan Delve into the strategic aspects of PR, understanding how to conceive and execute a PR campaign that aligns with business objectives.
Lesson 6: The Power of the Press - Releases and Relationships Master the art of drafting impactful press releases and understand the pivotal role of fostering robust media relationships.
Lesson 7: Strategies to Engage and Captivate Your Audience Dive into audience-centric PR approaches, optimizing engagement and resonance.
Lesson 8: Creating Buzzworthy Events Unearth the secrets to conceptualizing and organizing events that captivate media attention and leave lasting impressions.
Lesson 9: The Link between Customer Service and PR Discover how impeccable customer service can be a PR asset, and conversely, how service slip-ups can trigger PR nightmares.
Lesson 10: Marketing: The Close Cousin of PR Examine the intricate relationship between PR and marketing, appreciating their interconnectedness and distinct functionalities.
Lesson 11: PR Mastery - Integrating Knowledge and Strategy A comprehensive module that ties together the course's learnings, offering a holistic view of PR's role in business success.
Lesson 12: Decoding PR Jargon A comprehensive review of key terms and concepts from all lessons, ensuring a solid grasp of PR terminologies.
Why Enroll in This Course?
For anyone eager to amplify a business's voice, foster its image, and navigate the nuanced world of media relations, this course provides an exhaustive and up-to-date primer. Whether you're an entrepreneur aiming to catapult your startup into the limelight, a professional seeking to augment your PR acumen, or simply a curious learner, this course offers rich insights, practical tools, and hands-on exercises to mold you into a PR maestro.
Join us on this enlightening journey, as we unravel the art and science of Public Relations, showcasing its undeniable power in shaping business narratives and steering companies toward unparalleled success.
Course Lessons
Lesson 1: Public Relations and What it Means to a Business
Public relations is presenting an image to the public, and making that image work for you in terms of sales and growing your business.Lesson 2: Tools for Public Relations
Whether public relations needs are handled internally or externally all business owners and organizations should be familiar with the tools available for public relations.Lesson 3: Is Public Relations Necessary?
The various forms of public relations are always necessary to a degree, from business networking to working with local media and chamber of commerce events. Your business or organization will get noticed through these relationships.Lesson 4: Your Message, Your Story, and What You are Trying to Accomplish Using the Internet
In this age of internet savvy consumers, blogging the message makes complete sense to use these avenues to further your public relations and marketing reach.Lesson 5: Putting Together a PR Plan
Most public relations plans are formatted the same and have the same goal--being published.Lesson 6: Sample Press Releases, and the Importance of a Media List and Media Relationships
A press release is all about the publicity that you can do for your business. The more publicity you do for your goods and services the more your business gets recognized everywhere.Lesson 7: Reaching Your Audience
Every business and organization has an audience, or a group of consumers and friends, and their family are potential repeat customers and new prospects.Lesson 8: Events that Draw Press and Media Attention
Making sure that the PR events are properly planned will help to ensure the event has an inspiring and successful outcome.Lesson 9: Avoiding Bad Customer Service Can Mean Avoiding Bad Press
Customer retention has a great deal to do with customer service. Customer service is really a huge facet of public relations.Lesson 10: The Role that Marketing Plays in Your Business
A marketing plan prepares your business to be proactive in what the market does. Without one, you end up reacting to changes and to competition, which means you are always a step behind those who are already prepared.Lesson 11: Putting it all Together
While public relations is the key to maintaining a company's image and reputation, the bulk of work in this industry is dedicated to facilitating success.Lesson 12: All Lessons Key Terms Review
All Lessons Key Terms Review
Learning Outcomes
- Define public relations and what it means to business.
- Describe the tools for public relations.
- Summarize your message, your story and what you are trying to accomplish using the Internet.
- Put together a PR plan.
- Put together a press release.
- Describe ways to reach your audience.
- Define events that draw press and media attention.
- Describe methods for avoiding bad customer service that can lead to bad press.
- Summarize the role that marketing plays in your business.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information
- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Student Testimonials
- "This was a great course, and I now have a better understanding of what makes any business successful." -- Eileen B.
- "Great course. I enjoyed it." -- Jessica N.
- "Very nice class and excellent professor." -- Michelle B.
- "Evry aspect of the course was helpful" -- Christopher N.
- "I think that the whole course was vital and extremely helpful. I found it to be well written as well as informative." -- Arthur B.
- "Everything was great. I really appreciated the fact that each course offered a video to watch." -- Holland E.
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