Online Class: Social Media Marketing — An Introduction

Name: Social Media Marketing: An Introduction
Price: 95.00 USD

Unravel the complexities of social media marketing through deep dives into platform dynamics and learn to craft resonate strategies that elevate digital presence. Master the art of engaging content creation and strategic foresight, positioning yourself at the forefront of social media innovation.

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11

Lessons
18

Exams &
Assignments
1,744

Students
have taken this course
5

Hours
average time
0.5

CEUs

Course Description

In an era dominated by digital connections, being present on social media is no longer optional; it's imperative. The dance between businesses and their audiences on these platforms is intricate, filled with nuances, and brimming with potential. Harnessing the vibrant, dynamic world of social media can be the game-changer that elevates a brand from the commonplace to the extraordinary.

Our immersive Social Media Marketing Course isn't just another guide. It's a compass. It's a journey. It's your map to navigating the labyrinth of digital interactions, ensuring every tweet, post, and pin resonates and creates ripples. We recognize the diverse power each platform wields, and our mission is to hone your skills, turning you into a maestro of digital dialogue.

Dive deep with us into:

The Evolutionary Landscape: Understand the seismic shifts in marketing paradigms and how social media has redefined public relations.
Platform Deep Dives: Grasp the intricacies and unique strengths of leading platforms from Facebook and Instagram to LinkedIn, Snapchat, and beyond.
Content Mastery: Learn to craft compelling narratives tailored for each platform, ensuring maximum engagement and impact.
Powerful Strategies: Discover the alchemy of curating a strategy that resonates with your brand voice and captivates your target audience.
Navigating the Pitfalls: Understand the common mistakes that can derail a campaign and learn the art of sidestepping them.
Beyond the Mainstream: Explore emerging platforms and trends, ensuring you stay ahead of the curve and in tune with the pulse of the digital realm.

This isn't merely a course. It's a transformative experience, suitable for everyone from seasoned marketing mavens to novices, entrepreneurs to students. By the end of our journey together, you won't just understand social media; you'll think, breathe, and radiate it.

Step into the vibrant tapestry of digital dialogues and interactions. Let's paint the social media canvas with innovation, strategy, and a dash of brilliance. The future of digital engagement beckons. Are you ready to lead the way?

Courses Frequently Bought Together:

Microsoft Excel Level 1

QuickBooks 101

Cybersecurity 101

Completely Online
Self-Paced
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(1,014 votes)

Lesson 1. Digital PR: Engaging in the Age of Interactivity

Understanding the impact of user-generated content is key as platforms like Instagram and YouTube provide marketers with authentic ways to engage audiences. Real-time feedback and analytics empower brands to optimize campaigns, making adaptability a crucial element of success. 12 Total Points

Review Practice Worksheet: Lesson-1-Activity-13942.pdf
Lesson discussions: Reasons for Taking this Course
Complete Assignment: Motives for Taking this Course
Assessment: Lesson 1 Review Exam

Lesson 2. Short and Sweet: Facebook Marketing Essentials

A strategic approach to Facebook marketing necessitates consistency and timeliness in content updates to align with current trends, thereby strengthening audience loyalty. Facebook Insights provides crucial data to tailor strategies according to audience behaviors and can be supplemented by advertising efforts for maximal reach and engagement. 14 Total Points

Review Practice Worksheet: Lesson-2-WordSearch-13945.pdf
Complete: Lesson 2 Activity
Assessment: Lesson 2 Review Exam

Lesson 3. Harnessing the Synergy: Blogging and Social Media for Marketing Success

Seamlessly integrating blogs with social platforms can significantly enhance online visibility and impact, offering businesses an opportunity to authentically connect with their audience. By adopting a strategic approach towards audience understanding, goal setting, and content consistency, companies can foster meaningful interactions and organically expand their reach. 20 Total Points

Review Practice Worksheet: Lesson-3-WordSearch-13946.pdf
Assessment: Lesson 3 Review Exam

Lesson 4. From Hashtags to Headlines: Leveraging Twitter Features for Marketing Success

Businesses on Twitter should focus on creating compelling profiles, targeted content strategies, and meaningful relationships with their audience to maximize engagement and build a digital community. Consistent, visually integrated profiles and strategic use of hashtags and influencers can enhance brand reach and impact. 13 Total Points

Review Practice Worksheet: Lesson-4-Downloadable-13949.pdf
Complete: Lesson 4 Activity
Assessment: Lesson 4 Review Exam

Lesson 5. LinkedIn: A Business Growth Toolkit

Creating and engaging with a LinkedIn community means strategically building your network through personalized connections while utilizing the company's pages to establish your business ethos. This professional platform allows users to extend thereach with features like recruitment and partnership identification. 12 Total Points

Review Practice Worksheet: Lesson-5-HomeWork-13952.pdf
Assessment: Lesson 5 Review Exam

Lesson 6. Unlocking Instagram's Potential: Mastering Social Media Marketing

For businesses looking to enhance their social media strategy, Instagram emerges as a pivotal tool due to its visual focus and broad reach. By setting clear goals, leveraging diverse content formats, and effectively using hashtags, brands can significantly boost engagement and visibility. 21 Total Points

Review Practice Worksheet: Lesson-6-Downloadable-13956.pdf
Complete: Lesson 6 Activity
Assessment: Lesson 6 Review Exam

Lesson 7. Mastering Pinterest: Visual Marketing Tactics for Success

Pinterest's strength lies in its ability to combine social engagement with commerce through features like 'Rich Pins' and 'Promoted Pins.' These tools allow businesses to provide additional context and drive conversions, transforming casual browsers into informed consumers. 11 Total Points

Review Practice Worksheet: Lesson-7-WordSearch-13959.pdf
Assessment: Lesson 7 Review Exam

Lesson 8. Your Ultimate Guide to YouTube Video Marketing

YouTube's vast reach and diverse marketing channels enable brands to implement comprehensive strategies, including organic content, targeted ads, and cross-promotions. Leveraging audience insights from YouTube Analytics helps refine tactics and achieve sustained growth within the digital landscape. 18 Total Points

Review Practice Worksheet: Lesson-8-Downloadable-13962.pdf
Assessment: Lesson 8 Review Exam

Lesson 9. Mastering Authenticity on Snapchat

Snapchat’s immediacy and dynamic nature offer an exciting frontier for digital marketing, capturing the interest of users who value authenticity. By incorporating ads seamlessly into the user experience, brands can enhance engagement without disrupting content flow. 21 Total Points

Review Practice Worksheet: Lesson-9-Activity-13966.pdf
Complete: Lesson 9 Activity
Assessment: Lesson 9 Review Exam

Lesson 10. Beyond Facebook and Instagram: Unleashing the Potential of Niche Social Platforms

Beyond the allure of mainstream platforms like Facebook and Instagram, niche social media networks like Quora and About.me offer businesses unparalleled opportunities to connect with specific audiences sharing common interests. By leveraging these platforms' unique features and communities, brands can establish meaningful dialogues and foster long-lasting consumer relationships. 20 Total Points

Review Practice Worksheet: Lesson-10-WorkSheet-13970.pdf
Complete: Lesson 10 Activity
Assessment: Lesson 10 Review Exam

Lesson 11. The Art of Social Media Strategy

An effective social media strategy begins with understanding platform dynamics and audience preferences, avoiding impulsive follower acquisition tactics. Authentic engagement and strategic content planning lead to meaningful brand presence and customer loyalty, essential for long-term growth. 17 Total Points

Review Practice Worksheet: Lesson-11-HomeWork-13973.pdf
Lesson discussions: End of Course Poll; Reasons for Taking this Course; Course Comments
Complete: Lesson 11 Activity
Assessment: Lesson 11 Review Exam

179

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Demonstrate the ability to identify strategies for leveraging social media platforms to enhance brand authenticity and consumer engagement.
Define the shift from one-way to two-way communication in public relations by contrasting traditional and digital PR approaches.
Create and implement a comprehensive posting strategy on Facebook that aligns with business goals and audience interests, focusing on enhancing engagement and brand visibility through diverse content types.
Recognize the significance of Facebook's global reach and analyze its potential impact on marketing strategies by evaluating user demographics and engagement data from Facebook Insights.
Define the purpose of integrating blogging and social media in digital marketing by outlining at least two measurable objectives that demonstrate increased brand awareness.
Demonstrate the ability to create a consistent and engaging blogging brand voice by developing a sample post that incorporates storytelling techniques specific to your target audience.
Analyze the effectiveness of using Twitterâ€™s advanced features, such as hashtags, @mentions, and Twitter Analytics, to strategically enhance brand visibility and engagement.
Define Twitterâ€™s unique potential in enhancing brand engagement across diverse demographics by crafting concise, impactful content and leveraging real-time interaction.
Define and create a professional LinkedIn profile that effectively showcases your personal brand and career achievements to potential clients and connections.
Identify and apply LinkedIn features to build a targeted network and engage with industry-specific groups, enhancing visibility and establishing thought leadership in your field.
Define specific objectives for Instagram marketing to effectively align content with desired business outcomes, such as brand awareness and customer engagement.
Demonstrate the ability to create a cohesive Instagram profile by utilizing consistent branding elements, including profile picture, bio, and strategic links, to enhance brand recognition.
Define the benefits of utilizing Pinterest for business by listing three key advantages related to visibility, engagement, and conversions after engaging with the course material.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Social Media Marketing: An Introduction

Course Number: 9770486

Lessons Rating: 4.48 / 5 Stars (1,014 votes)

Languages: English - United States, Canada and other English speaking countries

Availability: You can take this course online in every U.S. state including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. International availability includes English-speaking countries like Canada, Australia, the UK, and South Africa.

Last Updated: February 2024

CEU Value: 0.5 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Course Type: Self-Paced, Online Classes

Assessment Method: Lesson assignments and review exams

Syllabus: View Syllabus

Course Fee: $120.00 U.S. dollars

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Student Testimonials

"Most of this information was extremely helpful and I definitely learned a lot and I also read through the articles...I really enjoyed this course, thank you for providing it." -- Alexis H.
"I thought this course was very useful and informative. It gives a very good overview of social media platforms and their uses. It has made me much more aware of the effectiveness of using social media platforms to promote products and services." -- Anne D.
"This course was very helpful. Showed me a different way to picture advertisements Also, brought to light how important advertisement is now a days." -- Anis S.
"It gave a lot of details which I can practice." -- Joe P.