Online Class: Social Media 101 — How to Use Facebook, Twitter and LinkedIn

Name: Social Media 101: How to Use Facebook, Twitter and LinkedIn
Price: 95.00 USD

Unpacking the Internet's role in revolutionizing communication, this course delves into the distinct traits and advantages of social media giants like Facebook, Twitter, and LinkedIn. Participants gain a foundational understanding of account setup, profile enhancement, network engagement, and the importance of continuous learning to harness the full potential of social media.

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13

Lessons
10

Exams &
Assignments
1,576

Students
have taken this course
2

Hours
average time
0.2

CEUs

Course Description

The manner in which we all communicate has been revolutionized by the Internet with the advent of social networking and social media platforms. Millions of people communicate with each other in today's environment via text, email, instant messaging, social media and on social networking platforms.

Each of these platforms offers unique features and benefits, methods of communicating with others and general purpose. To achieve maximum results online, whether you are networking for personal or professional reasons, it is important to establish Facebook, Twitter and Linkedin profiles as well as learn how to utilize them to gain maximum results overall.

The purpose of the lessons to follow is to provide a basic understanding of how to utilize the three most widely used social networking platforms; Facebook, Twitter and Linkedin. Each lesson will provide an overview covering how to open an account, how to maximize your profile, how to build and interact with a network, as well as basic tools/applications designed to enhance your overall experience.

As enhancements are added to each of these social networking platforms each year, it is important to subscribe to updates, to read information about new feature releases and to dedicate time to ongoing learning in order to capture all of the benefits offered to you and your business/organization by your participation.

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Completely Online
Self-Paced
Printable Lessons
Full HD Video
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(1,298 votes)

Lesson 1. Mastering Facebook: Navigating Profiles, Privacy, and Personal Connections

Facebook empowers businesses and organizations by offering advanced tools for brand promotion and audience engagement, making it a strategic asset for marketers worldwide. Its analytics and advertising capabilities provide actionable insights for improving outreach strategies. 2 Total Points

Lesson 1 Video
Review Practice Worksheet: Lesson-1-Downloadable-12316.pdf
Lesson discussions: Reasons for Taking this Course
Complete Assignment: Introduce Yourself

Lesson 2. Optimize Your Facebook Experience for Greater Impact

Utilizing Facebook to its fullest involves not just connecting but fostering vibrant communities and driving meaningful engagement through storytelling and strategic content sharing. With its powerful advertising and audience insights tools, Facebook can significantly amplify one's personal and professional narratives. 1 Total Points

Lesson 2 Video
Review Practice Worksheet: Lesson-2-Downloadable-12317.pdf
Complete: Lesson 2 Activity

Lesson 3. From Desktop to Palm: How Facebook Redefined Connectivity

The rise of Facebook mobile signifies a pivotal shift in digital interactions, making personalization and real-time connectivity integral to its user experience. By adapting to the trends of handheld device usage, Facebook caters to global audiences, ensuring robust interaction and accessibility, regardless of physical or economic barriers. 1 Total Points

Lesson 3 Video
Review Practice Worksheet: Lesson-3-Activity-12318.pdf
Complete: Lesson 3 Activity

Lesson 4. Protecting Your Profile: Essential Facebook Security Practices

A robust combination of tools and resources helps Facebook users navigate privacy settings, manage content permissions, and safeguard their profiles. Employing the Safety Center and initiating strong safety measures, such as password security and two-factor authentication, fortifies their personal information. 1 Total Points

Lesson 4 Video
Review Practice Worksheet: Lesson-4-HomeWork-12319.pdf
Complete: Lesson 4 Activity

Lesson 5. The Digital Powerhouses Behind User Experience: Facebook Applications Unveiled

As the digital landscape evolves, Facebook applications provide innovative solutions that transform user interaction with the platform through artificial intelligence and machine learning. By focusing on security and personalization, these apps prepare users and businesses to adapt to future technological advancements, ensuring dynamic and secure engagement. 10 Total Points

Lesson 5 Video
Review Practice Worksheet: Lesson-5-HomeWork-12320.pdf
Complete: Lesson 5 Activity
Assessment: Lesson 1- Facebook

Lesson 6. Creating an Effective Twitter Profile and Network

As of 2023, Twitter claims over 450 million active users engaging in vibrant dialogues across various topics, making it an essential tool for personal and business communication. This lesson teaches you how to craft your digital identity on Twitter, ensure account security, and build a network for impactful interactions. 1 Total Points

Lesson 6 Video
Review Practice Worksheet: Lesson-6-HomeWork-12321.pdf
Complete: Lesson 6 Activity

Lesson 7. Twitter Engagement: The Heart of Social Connection

Personal branding and crafting a Twitter persona are crucial for making strong first impressions and attracting followers. By strategically sharing industry insights and engaging in trending topics, you can position yourself as a thought leader. 1 Total Points

Lesson 7 Video
Review Practice Worksheet: Lesson-7-Activity-12322.pdf
Complete: Lesson 7 Activity

Lesson 8. Crafting an Impactful Twitter Presence: Your Comprehensive Guide

Embrace Twitter threads for in-depth discussions, fostering an interactive community aligned with your positive values through inspiring stories and user-generated content. Staying informed with current trends enhances content relevance and community engagement. 0 Total Points

Lesson 8 Video
Review Practice Worksheet: Lesson-8-Downloadable-12323.pdf

Lesson 9. Twitter Mastery: Essential Tools

Transform your Twitter strategy using dynamic design tools like Themeleon and professional enhancers such as Twit Backs to craft an irresistible profile. Leverage scheduling platforms like Future Tweets and analytics insights to maintain impactful engagement, ensuring your narrative stands out in the bustling digital sphere. 8 Total Points

Lesson 9 Video
Review Practice Worksheet: Lesson-9-Downloadable-12324.pdf
Assessment: Lesson 2 - Twitter

Lesson 10. Mastering LinkedIn: Elevate Your Professional Presence and Leverage Opportunities

LinkedIn is designed to help users establish a distinguished professional presence through complete profiles, strategic networking, and leveraging resources like LinkedIn Learning. Participating in groups and utilizing features tailored for job market engagement can provide a significant career boost, making LinkedIn an essential tool for any modern professional. 0 Total Points

Lesson 10 Video
Review Practice Worksheet: Lesson-10-WordSearch-12325.pdf

Lesson 11. Optimize Your LinkedIn: Beyond a Digital Resume

Building a standout LinkedIn profile starts with a strong photo, detailed employment history, and relevant specialties that set you apart in the market. Enhancing your profile with personal interests and multimedia content humanizes your professional narrative and connects you with peers. 0 Total Points

Lesson 11 Video
Review Practice Worksheet: Lesson-11-HomeWork-12326.pdf

Lesson 12. Unlocking LinkedIn: Building a Network for Success

Leveraging LinkedIn's powerful content and publishing tools can foster engagement and establish credibility, providing a platform for sharing industry insights and personal experiences. Analytics offer valuable feedback on what kind of content resonates, allowing more precise networking strategies. 0 Total Points

Lesson 12 Video
Review Practice Worksheet: Lesson-12-WorkSheet-12327.pdf

Lesson 13. Maximizing Your Network Through LinkedIn Groups

Beyond networking, LinkedIn Groups serve as thriving forums for learning, where members exchange knowledge and stay ahead of industry developments. Active participation in these groups enhances professional growth through enriched discussions and innovative idea sharing. 8 Total Points

Lesson 13 Video
Review Practice Worksheet: Lesson-13-Downloadable-12328.pdf
Lesson discussions: End of Course Poll; Course Comments; Course Comments
Assessment: Lesson 3 - Linkedin

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Demonstrate the ability to create and personalize a Facebook account by successfully completing the account setup and profile customization process.
Recognize and apply effective strategies for expanding a Facebook network by identifying friend suggestions, joining interest-based groups, and participating in events.
Analyze the effectiveness of utilizing Facebook for marketing purposes by measuring impact using Facebook Insights, focusing on reach, engagement, and conversion metrics.
Identify and describe the key Facebook features that enhance user interaction, such as the Timeline, News Feed, and 'Like' button, to increase engagement.
Demonstrate how to utilize Facebook mobile features, such as email interaction and text updates, to keep connected and engaged with your network.
Recognize the steps required to set up a mobile device for Facebook access, including account linking and activation.
Demonstrate the ability to implement initial safety measures such as creating strong passwords, enabling two-factor authentication, and monitoring active sessions to enhance account security.
Identify and customize Facebook privacy settings to control account visibility and manage how others can connect and interact with you.
Demonstrate the impact of integrating Facebook applications on user connectivity and engagement, focusing on enhanced social interactions, business networking, and entertainment experiences.
Identify the evolution and expansion of Facebook applications from initial entertainment-focused tools to diverse functionalities supporting social, business, and personalization needs.
Define the steps required to create and secure a Twitter account, including setting up two-factor authentication.
Demonstrate the ability to customize a Twitter profile by updating the profile picture, bio, and banner to reflect personal or brand identity.
Identify and follow at least five Twitter accounts that align with your personal or professional interests, demonstrating the ability to tailor a relevant feed.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Social Media 101: How to Use Facebook, Twitter and LinkedIn

Course Number: 8900078

Lessons Rating: 4.2 / 5 Stars (1,298 votes)

Languages: English - United States, Canada and other English speaking countries

Availability: This course is accessible online throughout all states, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. It's also available in top English-speaking countries like the United Kingdom, Canada, Australia, and New Zealand.

Last Updated: May 2024

CEU Value: 0.2 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Course Type: Self-Paced, Online Classes

Assessment Method: Lesson assignments and review exams

Syllabus: View Syllabus

Course Fee: $120.00 U.S. dollars