Online Class: Social Media 101 — How to Use Facebook, Twitter and LinkedIn
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13Lessons
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7Exams &
Assignments -
1,561Students
have taken this course -
3Hours
average time -
0.3CEUs
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Video Audit
Available
Course Description
The manner in which we all communicate has been revolutionized by the Internet with the advent of social networking and social media platforms. Millions of people communicate with each other in today's environment via text, email, instant messaging, social media and on social networking platforms.
Each of these platforms offers unique features and benefits, methods of communicating with others and general purpose. To achieve maximum results online, whether you are networking for personal or professional reasons, it is important to establish Facebook, Twitter and Linkedin profiles as well as learn how to utilize them to gain maximum results overall.
The purpose of the lessons to follow is to provide a basic understanding of how to utilize the three most widely used social networking platforms; Facebook, Twitter and Linkedin. Each lesson will provide an overview covering how to open an account, how to maximize your profile, how to build and interact with a network, as well as basic tools/applications designed to enhance your overall experience.
As enhancements are added to each of these social networking platforms each year, it is important to subscribe to updates, to read information about new feature releases and to dedicate time to ongoing learning in order to capture all of the benefits offered to you and your business/organization by your participation.
Course Lessons
Lesson 1- How to Open a Facebook Account
This first lesson will introduce you to the Facebook network and the set up procedure.Lesson 2- Making the Most of your Facebook Account
Now that you have learned how to create Facebook pages and how to invite friends to both, it is time to learn how to make the most of your accounts.Lesson 3-Taking Facebook Mobile
While you can certainly log into your account from any computer, the majority of Facebook interactions occur via a mobile device. This lesson will demonstrate how to set this up.Lesson 4- Facebook Security Features
In addition to selecting secure passwords for your account, there are several basic steps you can take to protect your personal information.Lesson 5- Top Facebook Applications
Facebook applications are virtually limitless, as individual and corporate developers are always looking for new ideas, new tools, new games and new waysLesson 6- How to Open a Twitter Account
The best thing about Twitter is that you can establish a profile without downloading any special software. To begin, visit www.Twitter.com.Lesson 7- Following People and Building a Base of Followers
This lesson will demonstrate how to make use of this popular twitter service.Lesson 8- Adding Twitter Content
You can add content to your Twitter account in a number of ways, and this lesson will demonstrate how to do this effectively.Lesson 9- Popular Twitter Tools
This lesson will demonstrate how to use popular twitter tools.Lesson 10- How to Establish a Linkedin Profile
Linkedin has established itself in the social media space as the professional networking platform of choice.Lesson 11- Creating an Effective Linkedin Profile
The site will guide you through the initial profile building stages, beginning with the import of you current resume.Lesson 12- Establishing an Effective Linkedin Network
Now that you have learned not only how to create a Linkedin account, but how to build an effective profile, it is time to learn how to establish an effective network of contacts.Lesson 13- Understanding Linkedin Groups
You can currently become a member of up to 50 Linkedin Groups, and most networking experts suggest that you take advantage of every opportunity to connect, adding up to the limit.
Learning Outcomes
- Describe how to open a Facebook account.
- Describe making the most of your facebook account.
- Summarize taking Facebook mobile.
- Summarize Facebook security features.
- Summarize how to open a Twitter account.
- Demonstrate following people and building a base of followers.
- Summarize adding Twitter content.
- Summarize popular Twitter tools.
- Describe how to establish a LinkedIn profile.
- Describe creating an effective LinkedIn profile.
- Demonstrate establishing an effective LinkedIn network.
- Summarize what LinkedIn groups are and how to benefit from their usage.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information
- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
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