Course Description
The manner in which we all communicate has been revolutionized by the Internet with the advent of social networking and social media platforms. Millions of people communicate with each other in today's environment via text, email, instant messaging, social media and on social networking platforms.
Each of these platforms offers unique features and benefits, methods of communicating with others and general purpose. To achieve maximum results online, whether you are networking for personal or professional reasons, it is important to establish Facebook, Twitter and Linkedin profiles as well as learn how to utilize them to gain maximum results overall.
The purpose of the lessons to follow is to provide a basic understanding of how to utilize the three most widely used social networking platforms; Facebook, Twitter and Linkedin. Each lesson will provide an overview covering how to open an account, how to maximize your profile, how to build and interact with a network, as well as basic tools/applications designed to enhance your overall experience.
As enhancements are added to each of these social networking platforms each year, it is important to subscribe to updates, to read information about new feature releases and to dedicate time to ongoing learning in order to capture all of the benefits offered to you and your business/organization by your participation.
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
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Learning Outcomes
- Demonstrate the ability to create and personalize a Facebook account by successfully completing the account setup and profile customization process.
- Recognize and apply effective strategies for expanding a Facebook network by identifying friend suggestions, joining interest-based groups, and participating in events.
- Analyze the effectiveness of utilizing Facebook for marketing purposes by measuring impact using Facebook Insights, focusing on reach, engagement, and conversion metrics.
- Identify and describe the key Facebook features that enhance user interaction, such as the Timeline, News Feed, and 'Like' button, to increase engagement.
- Demonstrate how to utilize Facebook mobile features, such as email interaction and text updates, to keep connected and engaged with your network.
- Recognize the steps required to set up a mobile device for Facebook access, including account linking and activation.
- Demonstrate the ability to implement initial safety measures such as creating strong passwords, enabling two-factor authentication, and monitoring active sessions to enhance account security.
- Identify and customize Facebook privacy settings to control account visibility and manage how others can connect and interact with you.
- Demonstrate the impact of integrating Facebook applications on user connectivity and engagement, focusing on enhanced social interactions, business networking, and entertainment experiences.
- Identify the evolution and expansion of Facebook applications from initial entertainment-focused tools to diverse functionalities supporting social, business, and personalization needs.
- Define the steps required to create and secure a Twitter account, including setting up two-factor authentication.
- Demonstrate the ability to customize a Twitter profile by updating the profile picture, bio, and banner to reflect personal or brand identity.
- Identify and follow at least five Twitter accounts that align with your personal or professional interests, demonstrating the ability to tailor a relevant feed.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
Assessment | Points |
---|---|
Introduce Yourself | 2 points |
Lesson 2 Activity | 1 points |
Lesson 3 Activity | 1 points |
Lesson 4 Activity | 1 points |
Lesson 5 Activity | 1 points |
Lesson 1- Facebook | 9 points |
Lesson 6 Activity | 1 points |
Lesson 7 Activity | 1 points |
Lesson 2 - Twitter | 8 points |
Lesson 3 - Linkedin | 8 points |