Online Class: Google Analytics 101
Learn how to effectively use Google Analytics to understand traffic patterns and visitor behavior of your website with this online class.
$95.00
no certificate
no certificate
- OR -
$120.00
with CEU Certificate*
with CEU Certificate*
Start Right Now!
$120.00 (with CEU Certificate)
Taking multiple courses? Save with our platinum program.
-
13Lessons
-
24Exams &
Assignments -
1,683Students
have taken this course -
6Hours
average time -
0.6CEUs
Course Description
Tracking tools are an important part of a website toolkit. Google Analytics is one of the most popular tools for tracking website user patterns, so webmasters can identify landing page strengths and weaknesses. Google offers the tool for free. All you need is a Google account and an overview on how to work with each dashboard graph.
This course covers a beginner to intermediate level introduction to Google Analytics. It walks you through the set up process and helps you work with important dashboard metrics that you can use to improve website conversions and traffic. It shows you how to set up customized reports and link your Analytics your account with other integral Google properties such as Adwords, Webmasters Tools and Adsense.
Goals, filters and segments are covered, so you can control the data you see in each graph and create specific reports on common elements important to webmasters such as sessions, users, unique visitors and pageviews. The course also shows you how to track conversions, so you know if your marketing pages are converting traffic to customers or falling short and harming your sales.
Finally, this course covers basic SEO metrics linked between Google Analytics and Webmaster Tools. You'll learn to identify common search engine phrases on your site that have impressions in result pages when users perform a query.
If you don't understand Google Analytics, you're missing out on an entire suite of tracking metrics and optimization opportunities. Use this course to get started with Analytics and start improving your site's overall ROI.
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
Course Lessons
Lesson 1 Video
Lesson discussions: Reasons for Taking this Course
Complete Assignment: An Introduction
190
Total Course Points
Learning Outcomes
By successfully completing this course, students will be able to:
- Define what Google Analytics is.
- Determine basic navigation of Google Analytics Interface.
- Identify behavior elements of GA.
- Determine site content in GA.
- Determine audience elements of your website.
- Describe filtering data techniques.
- Determine goals you set your site using GA.
- Determine segments in GA
- Summarize tracking conversion rates.
- Define ways to track revenue in GA
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information
- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Course Title:
Google Analytics 101
Course Number:
8900314
Languages:
English - United States, Canada and other English speaking countries
Availability:
This course is available online in all U.S. states, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. It’s also offered in English-speaking countries, including the UK, Canada, Australia, and New Zealand.
Last Updated:
December 2023
Course Type:
Self-Paced, Online Class
CEU Value:
0.6 IACET CEUs (Continuing Education Units)
CE Accreditation:
Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy:
Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method:
Lesson assignments and review exams
Course Fee:
$120.00 U.S. dollars
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| Time to complete | 6 months |
| No. of courses | 1 course |
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| Includes certificate |
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| Includes CEUs |
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| Self-paced |
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| Time to complete | 6 months |
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| Time to complete | 12 Months |
| No. of courses | 600+ |
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| Time to complete | 24 Months |
| No. of courses | 600+ |
Student Testimonials
- "The course was very helpful to me to understand my website traffic and activity. I really enjoyed this course and will continue on and earn more certificates from Google." -- Jim B.
- "I liked the course and found it to be very helpful." -- Daniel P.
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