Course Description

Mastering the Craft of Special Event Planning

Imagine walking into a mesmerizing gala, the hall adorned with ethereal lights, the tables set impeccably, and the stage set for a keynote speaker. Or perhaps, recollect the last wedding you attended, with its flawless execution and heartwarming touches. Behind all this enchantment and precision, orchestrating every detail, stands the event planner. This unsung hero is responsible for crafting memories, and ensuring that from significant aspects like stage arrangements to minute details like the exact number of cutlery sets, everything is perfect.

As of 2023, the event planning industry has witnessed substantial growth. According to recent statistics, the global events industry is expected to reach a staggering value of over $1,550 billion by 2028. With such a promising outlook, diving into the intricacies of this field has never been more enticing.

This comprehensive course demystifies the vibrant world of special event planning. Providing an unparalleled behind-the-scenes glimpse, it sheds light on an often-overlooked but crucial profession. Whether you're aspiring to orchestrate large-scale corporate events, intimate weddings, or even niche gatherings like book launches, this course is your blueprint to success.

For instance, let's consider Lesson 9, dedicated to corporate events. Here, you'll explore real-world examples such as product launches for tech giants like Apple or Google. Delve into how planners meticulously manage guest lists comprising global media, industry influencers, and stakeholders. Understand how venue choice can reflect brand identity, and how an event's theme can enhance product messaging.

Considering a career pivot? This course is tailored not just for beginners but also for seasoned professionals seeking refinement. An event planner's role is incredibly versatile, demanding a unique blend of creativity, organizational skills, and people management. Thus, individuals from varied backgrounds, be it public relations, hospitality, or even finance, can seamlessly transition into this dynamic profession.

Who is This Course For?:

  • Aspiring Event Planners: Lay a robust foundation, learning the ropes of event planning, ensuring every event you manage is memorable.

  • Professionals Seeking a Career Change: Leverage your existing skills, channeling them into a rewarding career in event management.

  • Existing Event Planners: Enhance your techniques, discover the latest industry trends, and streamline your processes for increased efficiency.

  • Hospitality Professionals: Augment your skillset, adding a feather to your cap, and expanding your professional horizons.

In Summary:

"Mastering the Craft of Special Event Planning" is not just a course; it's a journey into the world of creating unforgettable experiences. In an age where experiences triumph over possessions, the ability to craft impeccable events is more valuable than ever. Through this course, you will gain the knowledge, insights, and skills required to shine brightly in the galaxy of event management. Enroll now, and set forth on a journey towards creating moments that last a lifetime.

  • Completely Online
  • Self-Paced
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define the role of a special events planner.
  • Describe why clients use event planners.
  • Describe your job as an event planner.
  • Summarize going into business.
  • Describe dealing with vendors.
  • Describe managing money, contracts, and obtaining the correct insurance.
  • Define the preliminary work for the event.
  • Describe the event.
  • Define types of corporate events.
  • Define types of social events.
  • Describe how to build and maintain client relationships.
  • Summarize how to network to expand your client base.
  • Describe how to keep your business in the public eye.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
Lesson 1 Assignment: Career Evaluation 5 points
An Introduction 1 points
Quiz for Lesson 1 : Today's Special Event Planner 12 points
Lesson 2 Assignment: Determining What is Needed 20 points
Quiz for Lesson 2 : Why Clients Use Event Planners 12 points
Lesson 3 Assignment: Being Tactful Under Pressure 20 points
Quiz for Lesson 3 : Your Job as an Event Planner 12 points
Lesson 4 Assignment: Researching Competition 20 points
Quiz for Lesson 4 : Going Into Business 12 points
Lesson 5 Assignment: Locating Vendors 20 points
Quiz for Lesson 5 : Vendors 12 points
Lesson 6 Assignment: Insurance 20 points
Quiz for Lesson 6 : Money, Contracts, and Insurance 12 points
Lesson 7 Assignment: Gathering the Facts 20 points
Quiz for Lesson 7 : Preliminary Work for the Event 12 points
Lesson 8 Assignment: Creating a Checklist 20 points
Quiz for Lesson 8 : The Event - Showtime 12 points
Lesson 9 Assignment: Corporate Planners 20 points
Quiz for Lesson 9 : Types of Events - Corporate 7 points
Lesson 10 Assignment: Social Event Planning 20 points
Quiz for Lesson 10 : Types of Events - Social 11 points
Lesson 11 Assignment: Working on Personal Development 20 points
Quiz for Lesson 11 : Relationships 11 points
Lesson12 B Assignment: Making Contact and Offering Your Services 20 points
Lesson 12 A: Assignment: Networking Goals 20 points
Quiz for Lesson 12 : Networking 10 points
Lesson 13 Assignment: Event Planning Business Expectations 20 points
Quiz for Lesson 13 : Keeping Your Business in the Public Eye 10 points
The Final Exam 59 points
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