Course Description
Mastering the Craft of Special Event Planning
Imagine walking into a mesmerizing gala, the hall adorned with ethereal lights, the tables set impeccably, and the stage set for a keynote speaker. Or perhaps, recollect the last wedding you attended, with its flawless execution and heartwarming touches. Behind all this enchantment and precision, orchestrating every detail, stands the event planner. This unsung hero is responsible for crafting memories, and ensuring that from significant aspects like stage arrangements to minute details like the exact number of cutlery sets, everything is perfect.
As of 2023, the event planning industry has witnessed substantial growth. According to recent statistics, the global events industry is expected to reach a staggering value of over $1,550 billion by 2028. With such a promising outlook, diving into the intricacies of this field has never been more enticing.
This comprehensive course demystifies the vibrant world of special event planning. Providing an unparalleled behind-the-scenes glimpse, it sheds light on an often-overlooked but crucial profession. Whether you're aspiring to orchestrate large-scale corporate events, intimate weddings, or even niche gatherings like book launches, this course is your blueprint to success.
For instance, let's consider Lesson 9, dedicated to corporate events. Here, you'll explore real-world examples such as product launches for tech giants like Apple or Google. Delve into how planners meticulously manage guest lists comprising global media, industry influencers, and stakeholders. Understand how venue choice can reflect brand identity, and how an event's theme can enhance product messaging.
Considering a career pivot? This course is tailored not just for beginners but also for seasoned professionals seeking refinement. An event planner's role is incredibly versatile, demanding a unique blend of creativity, organizational skills, and people management. Thus, individuals from varied backgrounds, be it public relations, hospitality, or even finance, can seamlessly transition into this dynamic profession.
Who is This Course For?:
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Aspiring Event Planners: Lay a robust foundation, learning the ropes of event planning, ensuring every event you manage is memorable.
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Professionals Seeking a Career Change: Leverage your existing skills, channeling them into a rewarding career in event management.
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Existing Event Planners: Enhance your techniques, discover the latest industry trends, and streamline your processes for increased efficiency.
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Hospitality Professionals: Augment your skillset, adding a feather to your cap, and expanding your professional horizons.
In Summary:
"Mastering the Craft of Special Event Planning" is not just a course; it's a journey into the world of creating unforgettable experiences. In an age where experiences triumph over possessions, the ability to craft impeccable events is more valuable than ever. Through this course, you will gain the knowledge, insights, and skills required to shine brightly in the galaxy of event management. Enroll now, and set forth on a journey towards creating moments that last a lifetime.
- Completely Online
- Self-Paced
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
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Learning Outcomes
- Define the roles and responsibilities involved in event planning, including client consultation, budget setting, and venue selection
- Demonstrate the ability to create a timeline for an event, scheduling tasks with attention to detail and time management
- Demonstrate the ability to organize and execute complex events by systematically coordinating vendors, logistics, and team members to meet predefined objectives.
- Recognize the specific needs and desires of clients by effectively communicating and extracting information during initial consultations.
- Define the essential characteristics required for a successful event planner, including people skills, organizational abilities, and the capacity to remain calm under stress.
- Demonstrate the ability to apply effective communication techniques, both verbal and nonverbal, to coordinate with clients, vendors, and team members during event planning.
- Calculate the necessary start-up costs, including equipment, space, and insurance, to develop a viable financial plan for your event planning business.
- Define the specific niche within the event planning industry based on local market needs and competition analysis.
- Analyze the local event planning market and identify a viable niche within your target area by conducting demographic and competitive research.
- Calculate and summarize necessary start-up costs for an event planning business, distinguishing between home-based and office-based operations to ensure financial preparedness.
- Define the roles and responsibilities of key vendors in event planning, including floral designers, caterers, and decorators, to ensure successful collaboration.
- Demonstrate the ability to develop and maintain effective communication and organizational strategies with vendors to consistently meet client expectations and timelines.
- Demonstrate the ability to create a comprehensive event planning contract that includes all essential elements to ensure clarity and legal protection.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
Assessment | Points |
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Lesson 1 Assignment: Career Evaluation | 5 points |
An Introduction | 1 points |
Quiz for Lesson 1 : Today's Special Event Planner | 12 points |
Lesson 2 Assignment: Determining What is Needed | 20 points |
Quiz for Lesson 2 : Why Clients Use Event Planners | 12 points |
Lesson 3 Assignment: Being Tactful Under Pressure | 20 points |
Quiz for Lesson 3 : Your Job as an Event Planner | 12 points |
Lesson 4 Assignment: Researching Competition | 20 points |
Quiz for Lesson 4 : Going Into Business | 12 points |
Lesson 5 Assignment: Locating Vendors | 20 points |
Quiz for Lesson 5 : Vendors | 12 points |
Lesson 6 Assignment: Insurance | 20 points |
Quiz for Lesson 6 : Money, Contracts, and Insurance | 12 points |
Lesson 7 Assignment: Gathering the Facts | 20 points |
Quiz for Lesson 7 : Preliminary Work for the Event | 12 points |
Lesson 8 Assignment: Creating a Checklist | 20 points |
Quiz for Lesson 8 : The Event - Showtime | 12 points |
Lesson 9 Assignment: Corporate Planners | 20 points |
Quiz for Lesson 9 : Types of Events - Corporate | 7 points |
Lesson 10 Assignment: Social Event Planning | 20 points |
Quiz for Lesson 10 : Types of Events - Social | 11 points |
Lesson 11 Assignment: Working on Personal Development | 20 points |
Quiz for Lesson 11 : Relationships | 11 points |
Lesson12 B Assignment: Making Contact and Offering Your Services | 20 points |
Lesson 12 A: Assignment: Networking Goals | 20 points |
Quiz for Lesson 12 : Networking | 10 points |
Lesson 13 Assignment: Event Planning Business Expectations | 20 points |
Quiz for Lesson 13 : Keeping Your Business in the Public Eye | 10 points |
The Final Exam | 59 points |