Online Class: Marketing Copywriter 101

Name: Marketing Copywriter 101
Price: 95.00 USD

Navigate the digital landscape as a marketing copywriter, an essential bridge between consumer behavior and market trends, creating stories that resonate. This course offers a deep dive into the mechanics of captivating copy and practical tools to thrive in the marketing world.

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$120.00 (with CEU Certificate)

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12

Lessons
20

Exams &
Assignments
414

Students
have taken this course
8

Hours
average time
0.8

CEUs

Course Description

Marketing copywriters wield the magic of language, staying attuned to the rhythms of the market, and producing compelling content that resonates.

Embark on Your Copywriting Odyssey

Our meticulously designed course isn't just an introduction; it's a deep dive into the vibrant world of marketing copywriting. We've encapsulated decades of industry wisdom and cutting-edge trends to offer a comprehensive guide tailored for the next generation of marketing maestros.

Inside the Course -- Your Glimpse into Mastery:

Gateway to the Industry: Decode the prerequisites, roles, and credentials that define a standout marketing copywriter.
Navigating Industry Jargons: Master the essential terminologies, ensuring seamless collaborations with clients and marketing teams.
Marketing 101: Understand the pillars of marketing and the alchemy behind brand development and messaging.
Crafting Captivating Narratives: Delve into the secrets of drafting persuasive copy that not only engages but converts.
Digital Realm Mastery: Explore the nuances of website content creation, harnessing the power of social media, and blog post crafting.
Marketing Innovations: Understand the transformative realms of inbound marketing, integrated campaigns, and the pivotal role of SEO.
Tangible Marketing Tools: Learn to design potent print marketing materials that leave a lasting impression.
Kickstarting Your Journey: Gain insights on how to launch and sustain a thriving career in marketing copywriting.

Whether you're an aspiring wordsmith, a business enthusiast, or someone looking to pivot into a lucrative and fulfilling career, this course is your compass. We've tailored it to suit all backgrounds, ensuring every learner, irrespective of their prior experience, finds a pathway to success.

So, are you ready to turn your passion for words into a formidable tool? To echo the voices of brands, amplify their visions, and pave the way for market revolutions? Dive in, and let's script your success story in the world of marketing copywriting!

Courses Frequently Bought Together:

Completely Online
Self-Paced
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(401 votes)

Lesson 1. Start Your Journey as a Marketing Copywriter

Marketing copywriters are essential players in translating market strategy into persuasive communication, requiring continuous learning and adaptability. The provided course structure is designed to instill a foundational grasp of market dynamics, enabling newcomers to forge a path in the copywriting domain. 52 Total Points

Review Practice Worksheet: Lesson-1-Downloadable-17642.pdf
Lesson discussions: Reasons for Taking this Course
Complete Assignment: Introduce Yourself
Assessment: Lesson 1 Quiz

Lesson 2. The Art and Science of Marketing for Effective Copywriting

Marketing copywriting is more than writing; it combines effective communication with marketing knowledge to enhance product representation. 51 Total Points

Review Practice Worksheet: Lesson-2-WordSearch-17644.pdf
Complete: Lesson 2 Activity
Assessment: Lesson 2 Quiz

Lesson 3. Mastering Brand Distinction in Marketing

Defining a brand is akin to creating a character, requiring deep understanding of its unique traits and what makes it preferable to the consumer. The marketing copywriter's role is pivotal in translating these brand characteristics into compelling messages that highlight the benefits and distinctions from competitors. 51 Total Points

Review Practice Worksheet: Lesson-3-HomeWork-17646.pdf
Complete: Lesson 3 Activity
Assessment: Lesson 3 Quiz

Lesson 4. Copywriting Essentials: Key Strategies

Creating great copy involves personal effort and inspiration drawn from well-organized swipe files, filled with diverse marketing materials. Simplicity and clear organization, sustained by strategically chosen power words, can make your copy effective. 55 Total Points

Review Practice Worksheet: Lesson-4-Downloadable-17648.pdf
Assessment: Lesson 4 Quiz

Lesson 5. The Art of Extracting Key Insights from Your Clients

Understanding your client's business and industry is crucial for effective copy, requiring initial research and thoughtful questions to build a productive relationship. Gather detailed information about past campaigns, competitor insights, and customer testimonials to inform your strategy. 50 Total Points

Review Practice Worksheet: Lesson-5-Activity-17649.pdf
Assessment: Lesson 5 Quiz

Lesson 6. Creating Compelling Marketing Copy: A Journey into the Art and Science

Crafting marketing copy transforms products into unique market offerings by emphasizing the brand message and benefits over mere features. This lesson teaches how to harness creativity and consumer connection to differentiate products like turning ordinary items into extraordinary must-haves. 51 Total Points

Review Practice Worksheet: Lesson-6-WordSearch-17651.pdf
Complete: Lesson 6 Activity
Assessment: Lesson 6 Quiz

Lesson 7. The Art and Science of Website Copy

Creating effective website copy involves crafting content that answers visitor questions, provides essential information, and includes a clear call-to-action to guide their next steps. The length and structure should suit the page's purpose, with an easy-to-scan layout being more important than the word count. 50 Total Points

Review Practice Worksheet: Lesson-7-HomeWork-17653.pdf
Assessment: Lesson 7 Quiz

Lesson 8. SEO Essentials: Crafting Compelling and Optimized Content

Choosing the right keywords is crucial, requiring the selection of highly relevant and moderately competitive terms that reflect the language of your target audience. Avoid keyword stuffing in your content, opting instead for seamless integration that reads naturally and supports the central topic. 50 Total Points

Review Practice Worksheet: Lesson-8-Downloadable-17655.pdf
Assessment: Lesson 8 Quiz

Lesson 9. Engaging Customers: Social Media Strategies

In the digital era, consumers seek genuine interaction with brands on social media, turning relationship marketing into a tool for building trust and loyalty. Different platforms demand unique messaging strategies that encourage participation, shareability, and consumer-driven engagement. 51 Total Points

Review Practice Worksheet: Lesson-9-Downloadable-17657.pdf
Complete: Lesson 9 Activity
Assessment: Lesson 9 Quiz

Lesson 10. Crafting Compelling Postcards and Brochures

Printed marketing collateral serves to share a brand's narrative and build awareness, using a variety of formats like brochures, flyers, and press releases, but not aimed at direct sales. Effective copywriting is crucial, incorporating compelling headlines, graphics, and strategic calls to action to engage the audience and prompt further exploration. 50 Total Points

Review Practice Worksheet: Lesson-10-WordSearch-17659.pdf
Assessment: Lesson 10 Quiz

Lesson 11. Inbound Marketing: Converting Strangers to Customers

Effective inbound marketing relies on understanding where potential customers spend their time online to strategically place content that drives engagement and conversions. The process often involves multiple steps, including offering free resources in exchange for contact details, progressively nurturing leads through emails and personalized offers. 46 Total Points

Review Practice Worksheet: Lesson-11-WorkSheet-17661.pdf
Complete: Lesson 11 Activity
Assessment: Lesson 11 Quiz

Lesson 12. Get Started as a Copywriter Today

To begin a career as a copywriter, assess your skills, build a robust portfolio including varied samples, and choose between agency employment or freelancing. A well-organized and accessible portfolio, both online and in hard copy, is crucial for showcasing your ability to convey ideas effectively across different media. 351 Total Points

Review Practice Worksheet: Lesson-12-HomeWork-17663.pdf
Lesson discussions: End of Course Poll; Course Comments; Course Comments
Complete: Lesson 12 Activity
Assessment: Lesson 12 Quiz
Assessment: The Final Exam

908

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Define and describe the role of a marketing copywriter, including key responsibilities and skills required for successfully creating effective marketing copy.
Identify and differentiate the main tasks and objectives of a marketing copywriter versus those of an advertising copywriter, using specific examples from the course content.
Define and explain the basic principles of marketing to demonstrate an understanding of how marketing strategies influence copywriting.
Identify and describe key marketing research techniques to evaluate their importance in developing effective marketing strategies.
Define brand image in the context of marketing and identify its role in differentiating a company from its competitors
Describe the significance of brand equity in building customer trust and loyalty, and explain how it influences a company's pricing strategy
Demonstrate the ability to write concise and persuasive marketing copy utilizing power words and avoiding technical jargon.
Identify effective elements of marketing copy and compile examples into a swipe file for inspiration and learning.
Define and apply client research techniques to gather comprehensive information about the client's company, industry, and products to enhance copywriting strategies.
Demonstrate effective communication and collaboration skills by organizing and conducting meetings with clients, actively listening, and documenting key insights to align brand messaging with copywriting efforts.
Demonstrate the ability to distinguish between features and benefits in a given product, emphasizing the benefits to create persuasive marketing copy.
Define and compare the key differences between marketing copy and sales copy, focusing on how each can answer consumer questions.
Define and explain key SEO concepts like bounce rate, conversion, and call to action using examples.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Marketing Copywriter 101

Course Number: 9770481

Lessons Rating: 4.9 / 5 Stars (401 votes)

Languages: English - United States, Canada and other English speaking countries

Category:

UniversalClass.com > Writing Help > Writing Improvement

Availability: With online access available nationwide, this course reaches all U.S. states, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. Additionally, it�s open to learners in English-speaking countries such as the UK, Australia, Canada, and New Zealand.

Last Updated: December 2023

CEU Value: 0.8 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Course Type: Self-Paced, Online Classes

Assessment Method: Lesson assignments and review exams

Instructor: Dana Kristan

Syllabus: View Syllabus

Course Fee: $120.00 U.S. dollars

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Student Testimonials

"I thought this course was rather challenging, which is great! Copywriting is something that I think I will pursue but for now it will help me market my own business." -- William B.
"This course was extremely helpful, and insightful about the skills required to become a Market copyrighter. Overall, I rate this course a 10/10 for satisfactory." -- Shaun C.
"This is a great class. For me, the last assignment was quite difficult. I learned a lot!" -- Connie W.