Online Class: Advertising Copywriter

Name: Advertising Copywriter
Price: 95.00 USD

Engage in a deep dive into the art of copywriting, where the course equips you with the skills to influence through compelling storytelling and captivating language. Navigate the diverse world of media channels, from print to digital, while honing your ability to resonate with consumers and build an impressive portfolio.

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$120.00
with CEU Certificate*

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$120.00 (with CEU Certificate)

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15

Lessons
31

Exams &
Assignments
576

Students
have taken this course
16

Hours
average time
1.6

CEUs

Course Description

Unlocking the Power of Persuasion: Your Journey into the World of Copywriting

In an age where words have the power to influence, inspire, and ignite action, copywriting stands as one of the most potent tools in the marketing arsenal. Picture this: you craft a narrative so compelling that it prompts your readers to take the next step, be it making a purchase, subscribing to a service, or simply becoming a believer in a brand. This isn’t just writing; it’s artistry with a purpose. And this course? It's your canvas, brush, and palette.

Dive deep into the world of copywriting with our immersive program, meticulously curated to transform you from a curious enthusiast to a skilled artisan of words.

What's in Store:

Foundations of Copywriting:
- Delve into the intricate tapestry of copywriting. Understand its essence, its impact, and the finesse required to master it.
Tools of the Trade:
- Decode the anatomy of stellar advertisements, dissect the components that make them tick, and grasp the myriad types of headlines that capture attention in an instant.
The Buyer’s Mindset:
- Step into the shoes of the consumer. Understand their psyche, their motivations, and learn how to craft narratives that resonate and compel.
Words that Woo:
- Discover the lexicon of persuasion. Identify words that enthrall and engage, versus those that deter and disengage.
From Print to Pixels:
- Whether it’s crafting compelling print ads, designing riveting web content, or scripting memorable TV and radio ads, we’ve got you covered. Plus, unravel the secrets behind emails that not only get clicked but get remembered.
Blueprint to Your Copywriting Career:
- Navigate the world of copywriting careers. Build a dazzling portfolio, identify potential employers or clients, and strategize your rise in this dynamic field.

This isn’t just another course. It's a journey, an experience, and most importantly, it's your stepping stone to a realm where words wield power. By its conclusion, you won’t just be armed with knowledge; you'll be imbued with the confidence to make your mark in the world of copywriting.

Are you ready to harness the power of words and shape the narratives of tomorrow? Join us, and let’s pen the future together!

Courses Frequently Bought Together:

Business Writing

Report Writing 101

How to Write Case Studies

Completely Online
Self-Paced
6 Months to Complete
24/7 Availability
Start Anytime
PC & Mac Compatible
Android & iOS Friendly
Accredited CEUs

Universal Class is an IACET Accredited Provider

Course Lessons

Average Lesson Rating:

"Extraordinarily Helpful"

(547 votes)

Lesson 1. Transforming Words into Sales: The Copywriter's Guide

The salary of a copywriter varies based on experience, employment type, and geographical location. Advancing from junior to senior roles or choosing between agency work and freelancing significantly impacts earning potential in this field. Additional lesson topics: The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells; How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often; How to Start Your Copywriting Career 11 Total Points

Lesson discussions: Reasons for Taking this Course
Complete: Assignment 1
Assessment: Exam 1

Lesson 2. Attention-Grabbing Ads: The Importance of Knowing Your Audience

Focusing on the essential copywriting skill of headline creation, this course teaches the significance of aligning your ad's message with your target audience's interests using strategic benefits. Practical insights and diverse headline examples equip you to produce engaging content that persuades readers. Additional lesson topics: How to write the script for your advertisement 11 Total Points

Complete: Assignment 2
Assessment: Exam 2

Lesson 3. Writing Clearly for Success in Advertising

Borrowed interest might catch the eye in advertising, but crafting relevant content that connects directly with the product's features and benefits proves more impactful. Copywriters should master the art of highlighting core selling points without diverging into unrelated themes. Additional lesson topics: Copywriting Secrets -- Writing to Communicate Several -- How to Write Copy That Sells!; Declaring War on Bland: Copywriting as Fresh Literature: Jean Tang at TEDxGramercy; Several Ways to Write Clearly and Concisely 11 Total Points

Complete: Assignment 3
Assessment: Exam 3

Lesson 4. Copywriting Essentials: From Words to Sales

Copywriting transforms clear communication into persuasive selling by emphasizing client benefits, understanding consumers' needs, and utilizing emotional appeal to influence decision-making. Features alone are insufficient; instead, identifying unique selling propositions and reducing buyer risk with guarantees enhances a product's appeal. Additional lesson topics: Marketing Words That Sell Without Really Trying; COPYWRITING WITH LIZZY GOODMAN; The Several Most Powerful Words in Advertising 11 Total Points

Complete: Assignment 4
Assessment: Exam 4

Lesson 5. Insights to Gain Before Crafting Your Copy

Lesson Summary 2: The art of copywriting extends beyond writing, requiring a deep dive into the client's industry and audience to craft compelling and accurate messages. Effective copywriting harmonizes client's objectives with audience needs while ensuring documentation for accountability. Additional lesson topics: 40 Questions You Need to Ask Every Copywriting Client; The One Thing You Must Do Before Writing Ad Copy; Several Things You Need to Know Before You Start Writing 11 Total Points

Complete: Assignment 5
Assessment: Exam 5

Lesson 6. Direct Mail Demystified

Direct mail remains relevant despite the digital age, as it provides credibility and captures consumers' attention more effectively than online ads. Learning to write compelling direct mail involves understanding various types, such as sales letters, lead generators, and awareness builders. Additional lesson topics: Five Direct Mail Formats; Effective Direct Mail Design: The Several Elements of a Successful Postcard; Types Of Direct Mail Pieces and Their Uses – Saving Money On Mailing Costs; Direct Mail Isn't Dead – Creative Guidelines for Success 11 Total Points

Complete: Assignment 6
Assessment: Exam 6

Lesson 7. Direct Mail Marketing: A Comprehensive Guide

From sales letters to catalogs, direct mail encompasses diverse formats for reaching consumers directly. This lesson delves into writing techniques and strategies to enhance the impact of direct mail advertising. Additional lesson topics: More Effective Marketing Copy; 12-Step Foolproof Sales Letter Template 11 Total Points

Complete: Assignment 7
Assessment: Exam 7

Lesson 8. Essentials of Timely and Targeted Direct Mail

A copywriter's role extends beyond writing to include deploying effective strategies in direct mail, emphasizing a compelling central idea and targeted mailing lists for impactful engagement. Success hinges on clear messaging, compelling images, and tailored incentives, reinforced by testimonials and personalization to cultivate trust and action. Additional lesson topics: Emotional Direct Response Copywriting Tips: Direct Mail Strategies; Direct Response Copywriting that Boosts Your Profits with Sales Psychology and Time Proven Copywriting Techniques; Several Lessons Learned from One of the World's Highest-Paid Copywriters Lessons 1-5 ; Several Things the Great Copywriters Wish You Knew; Several Super Creative, Crazy Effective Display Ad Ideas 11 Total Points

Complete: Assignment 8
Assessment: Exam 8

Lesson 9. Understanding the Impact of Print Advertisements

In this lesson, we explore print ads that include display ads found in magazines and newspapers and classified ads used mainly for generating leads. Display ads leverage design elements to capture interest, whereas concise classified ads strategically engage readers for lead generation. Additional lesson topics: How to Write Effective Print Ads; Print Advertising Techniques and Examples; Write Higher Converting Display Ads With These Several Formulas; Several Powerful and Creative Print Ads That'll Make You Look Twice 11 Total Points

Complete: Assignment 9
Assessment: Exam 9

Lesson 10. From Strangers to Customers: The Art of Web Copywriting

Landing page copy should be tailored to the incoming traffic source, offering targeted content that meets user expectations and encourages desired actions, whether it's providing resources or capturing leads. Mini-sales letters on landing pages highlight key benefits concisely, persuading visitors to share contact information in exchange for value. Additional lesson topics: 75 Resources for Writing Incredible Copy that Converts; How to write great copy for the web; Several Simple Tips for Writing Persuasive Web Content; How to Write Content for Web; Several Simple Steps to Writing Seductive Web Copy; Write effective website copy; How to Write Web Copy That Sells 11 Total Points

Complete: Assignment 10
Assessment: Exam 10

Lesson 11. A Deep Dive into Autoresponder Email Strategies

An effective email begins with grabbing attention through action-packed subject lines and sender names that inspire curiosity. Using concise sentences and avoiding all caps increases opening rates, while testing different subject lines maximizes engagement. Additional lesson topics: Simple But Effective Copywriting Tips For Email Marketing; How to Write a Marketing Email: Several Tips for Writing Compelling Email Copy; Several Copywriting Technique to Double Your Sales with Email Marketing; Several Commandments of Email Copywriting 11 Total Points

Complete: Assignment 11
Assessment: Exam 11

Lesson 12. From Ad Copy to Feature Stories: Expanding Your Copywriting Repertoire

Newsletters serve as branding tools, free to subscribers, focusing on cultivating ongoing interest in a client’s offerings through targeted articles and updates. Consistently providing value through stories, tips, and industry news not only strengthens brand reputation but also reinforces client relationships. Additional lesson topics: How to Write Your Own Feature Article; Writing Feature Articles; Charting Out the Process of Speechwriting; Writing Speeches 11 Total Points

Complete: Assignment 12
Assessment: Exam 12

Lesson 13. Crafting Compelling Commercials: Mastering TV, Radio, and Multimedia Scriptwriting

Television commercials require a balanced interplay between imagery and dialogue to convey a sales message effectively, with the first few seconds being crucial for capturing attention. Radio ads rely on concise wording and repetition to ensure clarity and listener retention within a short timeframe. Additional lesson topics: How to write a 30-second TV commercial script; Best Radio Ads Commercial Samples; Dan O'Day; How to Write a Script for a Commercial; The Ten Keys to Creating Great Radio Ads; SEO Copywriting: How to Write Content For People and Optimize For Google 11 Total Points

Complete: Assignment 13
Assessment: Exam 13

Lesson 14. Copywriting Jobs Without a Degree

Even without formal education or experience, aspiring copywriters can start by crafting meaningful portfolios that illustrate strategic thinking and adaptability. Freelancing presents a viable pathway, allowing for control over work and income, provided one understands market pricing and engages effectively with potential clients. Additional lesson topics: How to Build A Copywriting Portfolio Without Experience; How to Build A Winning Copywriter Portfolio From Scratch; Preparing an Advertising Portfolio of Spec Ads; How to Get Your First Copywriting Job; Content and Search Engine Success Factors 11 Total Points

Complete: Assignment 14
Assessment: Exam 14

Lesson 15. Graphic Design Insights for Aspiring Copywriters

Basic understanding of graphic design vocabulary, like 'rough,' 'comp,' and 'mechanical,' equips copywriters to better liaise with visually-focused team members. Clear communication preserves the intent of the copy while accommodating necessary adjustments to the visual layout throughout the ad development process. 86 Total Points

Lesson discussions: End of Course Poll; Course Comments; Program Evaluation Follow-up Survey (End of Course); Course Comments
Complete: Assignment 15
Assessment: Exam 15
Assessment: The Final Exam

240

Total Course Points

Learning Outcomes

By successfully completing this course, students will be able to:

Describe what an advertising copywriter is.
Demonstrate how to write advertisements that grab attention.
Describe techniques to write clearly and concisely.
Describe preparation procedures before you begin writing.
Describe direct mail advertising.
Recognize direct mail writing strategies.
Describe writing for print advertisements.
Describe writing copy for the web.
Describe writing for email marketing and demonstrate how to do it.
Summarize writing feature articles and white papers.
Describe writing for tv commercials, radio, and multimedia presentations.
Demonstrate mastery of lesson content at levels of 70% or higher.

Additional Course Information

Document Your Lifelong Learning Achievements
Earn an Official Certificate Documenting Course Hours and CEUs
Verify Your Certificate with a Unique Serial Number Online

View and Share Your Certificate Online or Download/Print as PDF
Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media

Course Title: Advertising Copywriter

Course Number: 9770460

Lessons Rating: 4.9 / 5 Stars (547 votes)

Languages: English - United States, Canada and other English speaking countries

Category:

UniversalClass.com > Writing Help > Writing Improvement

Availability: This course is available online in all U.S. states, including California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. It’s also offered in English-speaking countries, including the UK, Canada, Australia, and New Zealand.

Last Updated: March 2024

CEU Value: 1.6 IACET CEUs (Continuing Education Units)

CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).

Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.

Course Type: Self-Paced, Online Classes

Assessment Method: Lesson assignments and review exams

Proctor: UniversalClass Instructional Team

Syllabus: View Syllabus

Course Fee: $120.00 U.S. dollars