Online Class: SEO Copywriting

Navigate the complex world of SEO writing with our in-depth course, where content creation meets search engine success. Learn to transform quality writing into a beacon of discoverability across all search platforms, ensuring your voice is heard loud and clear amid the digital noise.
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  • 10
    Lessons
  • 18
    Exams &
    Assignments
  • 2,744
    Students
    have taken this course
  • 8
    Hours
    average time
  • 0.8
    CEUs
 
 
 

Course Description

A Comprehensive Course on SEO Writing

In today's digital age, the pen is mightier than ever, and the realm of SEO (Search Engine Optimization) is where its true power is harnessed. Welcome to our transformative course, designed to illuminate the intricate world of SEO writing-a realm where words don't just convey messages but also pave the path to visibility in the vast digital expanse.

The term SEO resonates profoundly in the corridors of digital content creation. Whether you're an existing freelance writer or are teetering on the edge of diving into this lucrative world, understanding SEO is the game-changer. SEO is not just an acronym; it's the bridge between your content and its potential readership, ensuring your work isn't just a mere whisper in the chaotic web but a clarion call heard across search engines.

Let's demystify this: When content is SEO-optimized, it earns the spotlight in search engine results, regardless of whether a user's platform of choice is the ubiquitous Google, the ever-reliable Bing, or niche engines like Epic Search. And with a plethora of search engines available (yes, there are over a hundred!), it's imperative to master this craft.

A hard reality to digest: even if your content is Pulitzer-worthy, without SEO, it risks languishing in the obscurity of the web's back pages. And in a world driven by instantaneous results, a position beyond the first page of search results could spell doom for your digital endeavors, especially if you're in the business of selling products, services, or ideas.

Our course isn't merely an introduction; it's a deep dive. As you journey through each module:

  • Understanding the SEO Ecosystem: Gain a holistic view of how search engines work and why SEO is indispensable in the digital content playbook.
  • Practical Assignments: Engage in real-world SEO writing tasks, simulating challenges you'll face in the professional arena.
  • Evaluation Beyond Grammar: While impeccable grammar is a given for writers, our primary focus will be assessing your SEO prowess. After all, in the digital domain, visibility is as crucial as vocabulary.
  • Speak the SEO Language: By the culmination of our course, SEO jargon will feel like your native tongue, empowering you to seamlessly liaise with clients and digital professionals.

The horizon of the digital realm is vast, but with the right SEO skills, you can etch your mark. This course isn't just about learning; it's about empowerment. It's about ensuring that in the cacophony of the internet, your voice stands tall, clear, and resonant. Dive in, embrace the world of SEO writing, and let your digital journey be one of impact, influence, and inevitable success.

Courses Frequently Bought Together:
  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 
 

Course Lessons

Average Lesson Rating:
4.7 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(1,077 votes)

Lesson 1. Crafting Content for Search Engine Visibility

Effective SEO copywriting is about balancing compelling storytelling with strategic keyword use, creating content that captivates readers and ranks well on search results pages. The practice enhances credibility and drives sustainable, cost-effective traffic growth by meeting audience search intent. 21 Total Points
  • Lesson 1 Video
  • Review Practice Worksheet: Lesson-1-Downloadable-19154.pdf
  • Lesson discussions: Reasons for Taking this Course
  • Complete Assignment: An Introduction
  • Assessment: Lesson 1 Review Exam

Lesson 2. SEO Insights: The Path to Digital Visibility

SEO is an essential strategy to enhance a website's visibility by skillfully integrating keywords into content, making it appear higher on search engine results. By weaving keywords naturally and strategically into various elements of your site, you create relevance and resonance, ensuring you captivate both readers and search engine algorithms. 21 Total Points
  • Lesson 2 Video
  • Review Practice Worksheet: Lesson-2-StudyGuide-19156.pdf
  • Complete: Lesson 2 Activity
  • Assessment: Lesson 2 Review Exam

Lesson 3. Navigating the Ethical Path in SEO Practices

White Hat SEO prioritizes long-term growth through creating valuable and relevant content, enhancing user experience, and adhering to search engine guidelines. In contrast, Black Hat SEO relies on manipulative techniques that may yield quick gains but pose severe risks including penalties or bans. 20 Total Points
  • Lesson 3 Video
  • Review Practice Worksheet: Lesson-3-StudyGuide-19157.pdf
  • Assessment: Lesson 3 Review Exam

Lesson 4. Leveraging Keyword Density for Enhanced Online Visibility

The evolution of SEO involves a nuanced use of keywords where density must be balanced against relevance and readability to avoid search engine penalties. Google algorithms like BERT underscore the shift toward valuing content context, improving user experience and search accuracy. 21 Total Points
  • Lesson 4 Video
  • Review Practice Worksheet: Lesson-4-Activity-19159.pdf
  • Complete: Lesson 4 Activity
  • Assessment: Lesson 4 Review Exam

Lesson 5. Illuminate Your Blog's Path: The Role of SEO in Blogging

To maintain visibility and adapt to changing digital landscapes, bloggers need to stay updated with SEO trends and technology advancements. This proactivity, combined with a strategic approach to blog marketing and audience engagement, sustains relevance and growth. 20 Total Points
  • Lesson 5 Video
  • Review Practice Worksheet: Lesson-5-StudyGuide-19161.pdf
  • Assessment: Lesson 5 Review Exam

Lesson 6. The Art and Science of Compelling SEO Copy

For SEO copywriters, income diversification is achievable through content strategy consulting, educational workshops, and affiliate marketing, extending opportunities beyond conventional writing. Establishing oneself as a thought leader through personal branding and strategic online representations further enhances career prospects. 19 Total Points
  • Lesson 6 Video
  • Review Practice Worksheet: Lesson-6-StudyGuide-19163.pdf
  • Complete: Lesson 6 Activity
  • Assessment: Lesson 6 Review Exam

Lesson 7. SEO Storytelling: Crafting Your Digital Symphony

Understanding the role of research in SEO establishes credibility and enriches content, grounding work in solid data and trends. By combining accurate research with creativity, you inspire confidence in your audience, thus encouraging deeper engagement and trust. 19 Total Points
  • Lesson 7 Video
  • Review Practice Worksheet: Lesson-7-StudyGuide-19165.pdf
  • Complete: Lesson 7 Activity
  • Assessment: Lesson 7 Review Exam

Lesson 8. SEO Unveiled: Your Guide to Enhanced Web Visibility

Web page optimization is an art that combines technical expertise with creative flair, aimed at enhancing a page's visibility on search engine results pages. By effectively utilizing meta tags and incorporating keywords strategically, you can ensure your content appeals to both search engine 'spiders' and users alike. 21 Total Points
  • Lesson 8 Video
  • Review Practice Worksheet: Lesson-8-HomeWork-19167.pdf
  • Complete: Lesson 8 Activity
  • Assessment: Lesson 8 Review Exam

Lesson 9. SEO Writing: Unlocking the Power of the Inverted Pyramid

SEO writing flourishes when using the inverted pyramid, placing essential information first, attracting both readers and search engines. This approach mitigates attention decline and boosts retention rates, converting casual visitors into interested readers. 17 Total Points
  • Lesson 9 Video
  • Review Practice Worksheet: Lesson-9-Activity-19168.pdf
  • Assessment: Lesson 9 Review Exam

Lesson 10. The Art and Science of SEO: A Pathway to Digital Mastery

The art of SEO hinges on the strategic use of keywords, acting as bridges between user intent and relevant content. Through practical tools and techniques, businesses can optimize their web presence, ensuring their message resonates both with search engines and potential customers. 64 Total Points
  • Lesson 10 Video
  • Review Practice Worksheet: Lesson-10-StudyGuide-19169.pdf
  • Lesson discussions: End of Course Poll; Course Comments; Reasons for Taking this Course
  • Complete: Lesson 10 Activity
  • Assessment: Final Exam
  • Assessment: Lesson 10 Review Exam
243
Total Course Points
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define SEO copywriting and explain its impact on online visibility and business success by giving real-life examples of effective keyword optimization.
  • Identify and distinguish between White Hat SEO and Black Hat SEO techniques by categorizing given examples of SEO strategies based on ethical guidelines and search engine compliance.
  • Identify and evaluate the effectiveness of low-carb diet strategies in reducing carbohydrate intake to achieve weight loss goals.
  • Recognize and integrate relevant keywords naturally throughout content to enhance search visibility and user engagement.
  • Demonstrate understanding of the differences between White Hat and Black Hat SEO by categorizing given SEO practices as ethical or unethical.
  • Develop an SEO strategy incorporating at least three White Hat techniques, such as content quality improvement and ethical link building, to enhance website visibility.
  • Define keyword density and describe its optimal range to improve SEO content without resorting to keyword stuffing.
  • Identify the benefits of protein supplementation in muscle growth and weight management, citing specific examples of its applications in fitness routines.
  • Demonstrate effective use of SEO techniques, including keyword research, natural keyword integration, and utilization of alt text for images, to improve blog engagement and ranking.
  • Define the significance of SEO in attracting blog readers by integrating relevant keywords and optimizing blog titles to enhance visibility in search engine results.
  • Apply effective SEO techniques, such as keyword research and on-page optimization, to craft compelling content that aligns with client goals and enhances online visibility for brands.
  • Demonstrate the ability to successfully identify and engage potential SEO copywriting clients in public relations, social media, email marketing, and blogging by leveraging targeted platforms and strategies.
  • Define the principles of effective keyword integration by crafting content that naturally incorporates keywords without disrupting the narrative flow.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: SEO Copywriting
Course Number: 9770563
Lessons Rating: 4.7 / 5 Stars (1,077 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: Accessible from any state in the U.S., this course covers key areas such as California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, and Georgia. The course is also offered in English-speaking nations like Australia, Canada, the UK, and South Africa.
Last Updated: February 2024
CEU Value: 0.8 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Course Type: Self-Paced, Online Classes
Assessment Method: Lesson assignments and review exams
Instructor: Dana Kristan
Syllabus: View Syllabus
Course Fee: $120.00 U.S. dollars

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Student Testimonials

  • "I enjoyed the course. Most training courses I take consist of watching video presentations. This one was different because it required me to apply what I was learning to my own writing." -- Mari R.
  • "Your course has been very helpful. I came into it with very little knowledge of SEO and I feel a lot more confident now." -- Travis F.
  • "I found the course helpful and it was actually fun to create. At this time I don't think anything should be included. Thanks!" -- Elinor M.
  • "This is the first SEO Copywriting class that I have taken. I now have a better understanding of what SEO copywriting is." -- Connie W.
  • "This course was extremely helpful to me. The writing assignments were challenging but effectual. It is a great course." -- Mary S.
  • "Overall I thought this course was great. It taught, it informed, and it gave me an awareness and confidence to approach with understanding 'how to get seen'." -- George P.
  • "I thought it was great. I learned so much." -- Alyson R.
  • "This is very helpful. I really enjoyed it." -- Amabelle B.

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