Online Class: Business Administration 101
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14Lessons
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27Exams &
Assignments -
518Students
have taken this course -
11Hours
average time -
1.1CEUs
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Video Audit
Available
Course Description
Mastering Business Administration: From Conception to Expansion
In the modern entrepreneurial landscape, understanding the nuts and bolts of business administration is more crucial than ever. Whether you're an established business owner, an aspiring entrepreneur, or someone employed to assist in the growth of a business, being equipped with foundational knowledge of business processes is indispensable.
This course aims to take you on a comprehensive journey through the lifecycle of a business. It's strategically segmented into three pivotal sections: 1. Getting Started, 2. Setup/Administration, and 3. Growing Your Business. Within these sections, you'll uncover a plethora of insights, including crafting an impactful business name, the relevance of a business plan, essential office supplies, actionable checklists, and much more. Our goal is to ensure that by the culmination of this course, you possess a robust understanding of the multifaceted world of business.
Understanding Your Business Identity
Imagine a day filled with routine errands: grabbing your morning coffee, refueling your car, or perhaps doing some online shopping. Each of these actions involves patronizing different businesses. But what prompts you to choose one business over another? Is it their product quality, customer service, branding, or maybe a mix of these factors?
As a potential business owner, it's crucial to see your business through the lens of a consumer. This perspective not only aids in defining your business but also in crafting a resonant and memorable name.
Defining Your Offering
The current entrepreneurial climate is buzzing with activity. With a surge in service-based businesses, it's essential to crystallize your business offerings.
Before you plunge into naming your business, take a step back. Envision your fully-established business and document how it would appear from a consumer's viewpoint. By critically evaluating your business's offerings and distinguishing features, you can carve a unique niche in the market.
Crafting Your Brand Identity
An impactful business name stems from a clear understanding of your brand identity. Start by shortlisting keywords from your business definition. For instance, consider a woman launching a bakery specializing in cupcakes for children, aiming to spread joy. Words like "joy," "happiness," "cupcakes," and "children" stand out. Brainstorming around these keywords can lead to a list of potential names. Taking a break and revisiting this list with a fresh mindset can further refine your choices, setting you on the path to finalizing a captivating business name.
Targeting the Right Audience
In business lingo, understanding your audience is referred to as "demographics." To grasp this concept, think of how television shows cater to specific audience segments. These demographics, often divided by age and location, guide the selection of advertisers. A similar principle applies to businesses. By employing methods such as market research, online surveys, and personal interviews, you can garner valuable insights into your potential customer base.
The Small Business Administration (SBA) offers a list of pertinent questions to deepen your understanding of your target audience. Answering these can provide clarity on your customer's preferences, their buying patterns, their perception of your business, and how you fare against competitors.
Remember, while market research provides valuable insights, it's not flawless. It revolves around human behavior, which is ever-evolving and influenced by myriad factors. The key is to collect data methodically and objectively, focusing on understanding consumer desires rather than merely pushing what you aim to sell.
In conclusion, this course promises to be an enriching experience, providing an amalgamation of theoretical knowledge and practical insights. Dive in, and let's embark on this enlightening journey of business mastery together!
Course Lessons
Lesson 1: Know Who You Are
Think, for a moment, about how many businesses you visit over a given day.Lesson 2: Find Support
You will need a certain amount of capital or funds to set up your business. Depending on how you choose to define your establishment will determine whether or not you are eligible for certain grants or business loans.Lesson 3: Strategic Planning/Business Plan Writing: Do You Really Need One?
Feeling overwhelmed? Good news, you've already created a general plan for your business by completing Chapters 1 and 2. Whether you want to take your research planning and education and put it into a formalized format is up to you.Lesson 4 Creating a Business
A DBA or fictitious business name is important in separating you and your personal identity from the business identity. However, a DBA does not affect your tax filing status.Lesson 5: Hiring - How Deep is Your Business?
You might start out with a small number of employees, but you may quickly grow into a much bigger business than expected. That is why creating an organizational structure is important.Lesson 6: Office Setup and Systems
Now it's time to create a workspace. Make sure each person has a designated area to work with the proper equipment. A desk, phone and computer are usually the staple for any type of work.Lesson 7: Administration: The Nuts and Bolts
The Computer you have chose will dictate the type of software you choose because of compatibility issues. It is imperative to make sure you have a backup system and all the software applications loaded on your computer.Lesson 8: Web Presence
It is important to have a web presence in today's world. Only you can decide if it is right for your business.Lesson 9: Network/Website Administration
With all websites you can monitor traffic and gather valuable data from your web visitors. You can view how many times visitors clicked on your site's homepage (also called hits), which pages they visited and how often.Lesson 10: Everyone's a Salesperson: What you need to know about getting ahead
Even if you are not a business owner yet, you are a salesperson. If you have enjoyed a product or service and have spoken positively about your experience to someone else, you were selling the business.Lesson 11: Networking
The best way to meet fans, cultivate business friendships and practice your elevator speech is to network. There is a fine line between business and personal networking.Lesson 12: Advertising/Marketing
Marketing is the planning and implementation of a strategy to gain more revenue for a business. What is the difference between Marketing and Advertising?Lesson 13: Shoot For the Stars
Learn from the experts. Napoleon Hill, author of "Success Through a Positive Mental Attitude," says everyone has an "Absolute Obsession." This drive and desire to move forward is important in the journey of your business.Lesson 14: References/Resources
Small Business Resources
Learning Outcomes
- Describe the processes involved in creating a business.
- Describe the processes involved in planning your business and writing a business plan.
- Summarize the necessary items to have available in your office and setup.
- Describe the processes involved in create a web presence for your business.
- Describe the processes involved in advertising your business and making sales.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Additional Course Information
- Document Your Lifelong Learning Achievements
- Earn an Official Certificate Documenting Course Hours and CEUs
- Verify Your Certificate with a Unique Serial Number Online
- View and Share Your Certificate Online or Download/Print as PDF
- Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Student Testimonials
- "Each lesson was equally helpful, as the material was new to me." -- Preeya P.
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