Course Syllabus

Welcome to Virtual Selling and Relationship Building Online, a course focused broadly on the field and practice of selling in the digital environment. This course has two purposes:

1. To introduce you to the fundamentals of virtual selling, as it applies broadly across industries
2. To provide you with insight into how selling techniques translate to the virtual world, and how these techniques can help you to foster relationships

The course will guide you through key industry terminology and fundamental skills, tools and technology, and foundational strategies. Students who enroll in this course will work through fifteen comprehensive topics. The lessons will define the specific topic, explain its significance for virtual sales professionals, and provide exercises that correlate with these topics. This structure will allow you to build a toolbox of techniques and may help you define your virtual selling methodology. The course is broken into the following fifteen lessons:

1. Understanding Your Buyer
2. A Closer Look at Businesses and Consumers
3. The Sales Funnel
4. The Importance of Objectivity and Critical Thinking
5. Boosting Your Confidence
6. The Technical Elements of Video Sales
7. The Human Elements of Video Sales
8. Tools: Videoconferencing Platforms
9. Tools: PowerPoint and Slides
10. Tools: Customer Relationship Management Systems
11. Introduction to Social Media
12. Virtual Selling Strategies
13. Creating a Game Plan
14. Managing Your Time
15. Blending the Virtual and Physical Sales Environment

This course is appropriate for any individual who may be specifically interested in developing their sales skills within the virtual environment as well as anyone who is looking to implement these techniques in their personal or professional life.