Course Description

Mastering Product Management: Steering Your Product's Journey from Vision to Reality

Step inside the dynamic realm of product management, where the magic of innovation meets the practicality of execution. Dive deep into the art and science of curating products that resonate, products that aren't just goods but solutions, addressing genuine needs, at just the perfect moment. For every product genius behind revolutionary offerings, there's an unsung hero – the product manager.

Picture the role of a product manager as that of an orchestra conductor. Just as a conductor must bring together various instruments to create harmony, the product manager seamlessly weaves the aspirations of customers, the pulse of the business, and the prowess of technology into a symphony of successful products. From behemoths like Apple to burgeoning startups, a product manager's touch transforms a mere idea into a tangible masterpiece.

Take, for instance, the legends at Apple, Inc., a company awash with iconic products like the iPhone, iTunes, and Apple TV. Orchestrating the journey of each of these products is a visionary product manager, navigating its lifecycle from nebulous inception to triumphant release. It's no surprise that giants like Steve Jobs commenced their careers as product managers. For the role doesn't just cultivate products; it cultivates leaders, visionaries who often ascend to the highest echelons of corporate leadership.

Let's embark on a hypothetical journey with Company ABC, a tech titan crafting cutting-edge software for the service sector. Envision their collaboration with XYZ Hotels, a prestigious hotel chain. Their shared goal? Crafting an unparalleled software solution, streamlining hotel management. At the helm of this endeavor is the product manager, charting the product's voyage from ideation to culmination.

But the world of product management isn't monolithic. It's a mosaic of methodologies and approaches. Our course dives deep into the Agile framework, spotlighting Scrum - the crown jewel of software development. Imagine a tight-knit team, a microcosm of talent, iterating their way through 1-2 week 'Sprints,' each culminating in a refined product iteration, inching closer to perfection.

Unpack the multi-faceted role of a product manager, explore the intricacies of software product evolution, and immerse yourself in Agile and Scrum dynamics. Plus, glean insights into the ethos of product management at tech titans like Google, Microsoft, and Apple.

Join us, and don't just learn product management – embody it. Become the catalyst driving products from the realms of imagination to the hands of eager consumers.

  • Completely Online
  • Self-Paced
  • Printable Lessons
  • Full HD Video  
  • 6 Months to Complete
  • 24/7 Availability
  • Start Anytime
  • PC & Mac Compatible
  • Android & iOS Friendly
  • Accredited CEUs
Universal Class is an IACET Accredited Provider
 

Learning Outcomes

By successfully completing this course, students will be able to:
  • Define the roles and responsibilities within a Scrum team, including key positions like Scrum Master and Product Owner, by the end of the lesson.
  • Identify the stages of the Agile product lifecycle and articulate the purpose and activities involved in each stage.
  • Differentiate between the roles of product manager and product owner by detailing their unique responsibilities in Agile and Scrum methodologies.
  • Identify the key responsibilities of a product manager, including strategy development and team coordination, to ensure successful product launches.
  • Demonstrate the ability to identify effective work agreements that enhance team efficiency and success in a Scrum environment.
  • Recognize the unique roles and responsibilities of Scrum development team members and the ScrumMaster within the Scrum framework.
  • Define the purpose and structure of different sprint meetings and describe their role in enhancing team collaboration and communication within the Scrum framework.
  • Identify and demonstrate effective strategies for conducting sprint planning, daily stand-up, review, and retrospective meetings to improve team performance and project outcomes.
  • Demonstrate the ability to differentiate between customer needs and product requirements in the context of product management.
  • Identify common pitfalls in product management that lead to unsuccessful products and propose strategies to avoid them.
  • Demonstrate the ability to prioritize features for a minimal marketable product by evaluating customer needs, potential ROI, and simplicity in design.
  • Define the characteristics of an effective product vision by identifying key elements such as target customer, value addition, and competitive advantage.
  • Define the role of prototype creation in the product vision process by outlining its benefits and limitations.
  • Demonstrate mastery of lesson content at levels of 70% or higher.
 
 

Assessment Guide

Assessment Points
Motives for Taking this Course 2 points
Exam 1 8 points
Exam 2 9 points
Exam 3 10 points
Lesson 4 Activity 1 points
Exam 4 8 points
Exam 5 9 points
Lesson 6 Activity 1 points
Exam 6 7 points
Exam 7 8 points
Exam 8 7 points
Exam 9 9 points
Exam 10 7 points
Lesson 11 Activity 1 points
Exam 11 9 points
Lesson 12 Activity 1 points
Exam 12 8 points
Lesson 13 Activity 1 points
Exam 13 8 points
Lesson 14 Activity 1 points
Exam 14 9 points
Final Exam 70 points
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