Course Description
Words are more than a means of communication-they are tools of transformation. The right words, written with precision and purpose, can shift perspectives, inspire action, and ignite change. Whether you're crafting a compelling pitch, penning a persuasive article, or shaping the next great marketing campaign, your ability to influence through writing is a superpower waiting to be unlocked.
This course isn't just another lesson in writing; it's your gateway to a new world of opportunity. Imagine having the skills to not only articulate your ideas but to make people feel them, believe them, and act on them. Picture yourself leading conversations, driving decisions, and commanding attention-not through force, but through the quiet power of written persuasion.
What sets this course apart?
We don't just teach writing. We teach transformation. Unlike generic writing classes, this experience dives deep into the psychology of influence and the mechanics of crafting words that resonate. From the first lesson, you'll be guided on a journey to understand not only how to write, but how to captivate and convince.
This course was built for doers, dreamers, and changemakers-people like you who are ready to elevate their communication to new heights. Whether you're a professional aiming to stand out, a leader seeking to inspire, or a creative ready to amplify your impact, this course will give you the tools to succeed.
What will you walk away with?
- The confidence to command attention. Every email, proposal, or presentation you write will carry the weight of your expertise and the allure of undeniable persuasion.
- A mindset of influence. Learn to see the world through the lens of opportunity, turning every interaction into a chance to connect and inspire.
- Practical skills with immediate impact. From framing your arguments to winning over skeptics, you'll gain techniques that work in any setting-professional, personal, or creative.
Why this course, and why now?
The ability to persuade is timeless, but in today's fast-paced, competitive world, it's indispensable. With more voices than ever competing for attention, your words need to cut through the noise. This course doesn't just teach theory; it equips you with proven strategies and hands-on exercises designed to make you a master of influence.
Your words can change your life-and the lives of those around you. It's time to turn that potential into reality.
Are you ready to unleash the power of your writing?
Don't settle for being heard; strive to be unforgettable. Enroll today and take the first step toward mastering the art of persuasive writing. The world is waiting for your voice-let's make it one they can't ignore.
- Completely Online
- Self-Paced
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
Learning Outcomes
- Demonstrate the ability to apply ethical persuasion techniques to real-world contexts, ensuring influence aligns with positive and responsible outcomes.
- Recognize the six principles of persuasion as defined by Robert Cialdini and describe their role in influencing human behavior.
- Evaluate the impact of audience awareness on the effectiveness of persuasive communication and tailor messages accordingly
- Define persuasive writing techniques and apply them to create compelling arguments in personal and professional contexts
- Demonstrate the ethical considerations in persuasive communication by outlining strategies for maintaining truthfulness and transparency to foster trust and informed decision-making.
- Define and differentiate between logic-based persuasion and emotional engagement by identifying key characteristics and providing examples of each approach.
- Analyze real-world persuasive examples to identify successful integration of logical reasoning, emotional appeal, and ethical credibility, enhancing communication skills in various contexts.
- Define and apply the concepts of logos, pathos, and ethos in constructing persuasive messages that effectively balance reason, emotion, and credibility.
- Demonstrate the use of structured lists to organize and present complex information effectively in persuasive writing.
- Define a clear thesis statement to guide the development and delivery of your persuasive argument.
- Define and apply strategic communication techniques to persuasively bring an opposing viewpoint closer to your own perspective.
- Demonstrate the use of local and relatable examples to effectively engage an audience and strengthen a persuasive argument.
- Define the concept of 'quality through quantity' in brainstorming and provide real-life examples of its application.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
| Assessment | Points |
|---|---|
| An Introduction | 5 points |
| Lesson 1: What Is Persuasion? | 9 points |
| Lesson 2 Activity | 1 points |
| Lesson 2: Why Write Persuasively? | 9 points |
| Lesson 3: The Elements of Persuasion | 9 points |
| Lesson 4: Understanding Reason and Emotion | 9 points |
| Lesson 5 Activity | 1 points |
| Lesson 5: Determining a Goal | 10 points |
| Lesson 6 Activity | 1 points |
| Lesson 6: Convincing the Opposition | 10 points |
| Lesson 7 Activity | 1 points |
| Lesson 7: Brainstorming | 9 points |
| Lesson 8 Activity | 1 points |
| Lesson 8: The Introduction | 10 points |
| Lesson 9: Writing the Body | 10 points |
| Lesson 10: Finding the Winning Argument | 9 points |
| Lesson 11: Proofreading What You Have Written | 9 points |
| Lesson 12 Activity | 1 points |
| Lesson 12: Examples of Persuasive Writing | 8 points |
| Lesson 13: Applying Persuasive Writing in the World | 10 points |
| The Final Exam | 58 points |
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