Course Description
In the ever-evolving landscape of the 21st-century marketplace, small businesses face unparalleled opportunities-and unprecedented challenges. Imagine a world where your business doesn't just survive but thrives, where your brand resonates powerfully with your ideal customers, and where your marketing efforts create a ripple effect of growth and loyalty. This isn't a far-off dream; it's the reality this course is designed to help you build.
Welcome to the definitive course in modern small business marketing-a transformative journey that equips you with the skills, strategies, and insights to master the dynamic challenges of today's business world. Whether you're launching your first venture or looking to elevate an existing business, this course delivers the tools and confidence to craft a marketing strategy that works-tailored to your goals, your vision, and your unique strengths.
Picture this: You've got the drive, the idea, and the passion to succeed. But the choices ahead feel overwhelming. Should you focus on a brick-and-mortar presence, go all-in online, or strike the perfect balance between the two? Should your marketing efforts speak to a local audience, expand nationally, or venture into the global marketplace? This course helps you cut through the noise, providing clarity and actionable strategies to navigate these critical decisions with ease.
What makes this course stand out? It's not just another cookie-cutter marketing class. Here, you'll uncover fresh, innovative approaches that challenge outdated thinking. Learn to see opportunities where others see obstacles. Gain insights into leveraging both traditional and digital channels effectively. Discover how to reach and engage your audience in a way that feels authentic, builds trust, and drives results.
But this course doesn't stop at theory-it's about transformation. You'll walk away with more than just knowledge; you'll have a clear, actionable plan to build and sustain a marketing strategy that supports your business for the long haul. By the end, you'll be equipped to face the fluctuating demands of today's economy with confidence and resilience.
Are you ready to invest in your business's future? Enroll now to take the first step in mastering the art and science of small business marketing. Your future customers are out there waiting. Let's make sure they find you.
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs

Learning Outcomes
- Demonstrate effective communication skills to articulate personal and business value in various social interactions, enhancing networking opportunities.
- Organize and maintain a comprehensive master list of contacts, utilizing personalized outreach strategies to maximize business growth and engagement.
- Define key marketing concepts such as creating a budget, utilizing local resources, and crafting visual identity elements to achieve effective brand visibility and engagement.
- Organize a strategic marketing plan by allocating 7-8% of revenue to marketing efforts, researching competitors, registering a DBA for local exposure, and employing creative promotional tactics.
- Demonstrate effective strategies for networking within the local community to enhance business visibility and build valuable relationships.
- Develop a professional portfolio highlighting past successes and expertise, tailored to engage potential clients and support local networking efforts.
- Evaluate the effectiveness of list-building strategies by analyzing email marketing campaign metrics to identify areas for improvement and optimize conversion rates.
- Demonstrate the ability to create a targeted list of potential clients by selecting appropriate software tools and techniques for efficient database management.
- Define the key strategies for networking within national niche associations and articulate their impact on business growth.
- Identify and evaluate marketing techniques suitable for expanding a brand’s reach to a national audience through digital and collaborative efforts.
- Conduct comprehensive primary and secondary research to understand market conditions, customer preferences, and economic factors influencing your product or service's positioning.
- Define and analyze the competitive landscape to identify market gaps and differentiate your company's offerings from competitors effectively.
- Identify key personal and professional strengths to effectively present and distinguish a marketing plan to potential investors.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
Assessment | Points |
---|---|
Why this Course? | 1 points |
Lesson 1 Exam | 9 points |
Lesson 2 Exam | 8 points |
Lesson 3 Exam | 8 points |
Lesson 4 Exam | 9 points |
Lesson 5 Exam | 10 points |
Lesson 6 Exam | 10 points |
Lesson 7 Activity | 1 points |
Lesson 7 Exam | 8 points |
Lesson 8 Activity | 1 points |
Lesson 8 Exam | 6 points |
Lesson 9 Exam | 9 points |
Lesson 10 Activity | 1 points |
Lesson 10 Exam | 9 points |
Lesson 11 Activity | 1 points |
Lesson 11 Exam | 8 points |
Lesson 12 Activity | 1 points |
Lesson 12 Exam | 7 points |
Lesson 13 Exam | 7 points |
Lesson 14 Exam | 9 points |
Lesson 15 Activity | 1 points |
Lesson 15 Exam | 8 points |
The Final Exam | 45 points |