Course Description
This Party Planning course is a helpful tool for you to learn what you need to know to get started in one of today's most popular and lucrative businesses. For those who enjoy creating the life of the party, this course takes you through setting up and running a business, finding clients and planning everything from social events to major corporate events.
Using easy to follow language, this Party Planning course takes you through developing a theme, arranging entertainment, estimating start-up costs and completing a marketing analysis for your business. You'll learn to work with and search out the best photographers, entertainers and performers, caterers, and other vendors who can make or break a party planner's career. You'll understand how to think out of the box and how to gain knowledge of the latest trends in party décor, cocktails and food.
- Completely Online
- Self-Paced
- Printable Lessons
- Full HD Video
- 6 Months to Complete
- 24/7 Availability
- Start Anytime
- PC & Mac Compatible
- Android & iOS Friendly
- Accredited CEUs
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Learning Outcomes
- Define the essential personal and professional skills required for successful party planning, such as organizational ability, communication, and adaptability.
- Identify and self-assess the characteristics and mindset needed to potentially thrive as a party planner, including creativity, leadership, and resilience.
- Demonstrate effective communication skills by creating a detailed event proposal that successfully aligns with the client's vision and requirements.
- Define the key stages of the party planning process by outlining specific tasks involved, such as client consultations, budget management, and vendor negotiations.
- Develop a detailed business plan that includes an executive summary, market strategies, and financial projections, ensuring alignment with contemporary industry trends.
- Define the target market for a party planning business by conducting demographic analysis and utilizing at least two reliable data sources.
- Analyze and select appropriate pricing models to effectively align with the complexity and expectations of different client events.
- Identify and calculate fixed and variable costs necessary to set profitable pricing for event planning services.
- Define a unique selling proposition (USP) for your brand by crafting a one-sentence statement that encapsulates your company’s values and differentiates you from competitors.
- Develop a comprehensive marketing plan identifying target audience demographics, utilizing a multichannel approach, and assessing spending to optimize return on investment.
- Define the key roles within an event planning team and describe how each contributes to overall event success.
- Identify critical questions to evaluate catering service capabilities and explain their significance in choosing the right caterer.
- Define the primary legal considerations involved in selecting a business name, including trademark research and intellectual property rights, to prevent future legal conflicts.
- Demonstrate mastery of lesson content at levels of 70% or higher.
Assessment Guide
Assessment | Points |
---|---|
Introduce Yourself | 2 points |
Lesson 1: Is Party Planning For You? | 7 points |
Lesson 2 Activity | 1 points |
Lesson 2: Basics of the Party Planing Business | 9 points |
Lesson 3: Build Your Business Base | 10 points |
Lesson 4 Activity | 1 points |
Lesson 4: Show Me The Profit! | 9 points |
Lesson 5: Marketing Your Services Tracking Your Spending | 10 points |
Lesson 6: Every Party Planner Needs a Team | 9 points |
Lesson 7: Legal Issues to Ponder | 10 points |
Lesson 8: Tapping into Social Events | 9 points |
Lesson 9: Equipment and Inventory | 6 points |
Lesson 10 Activity | 1 points |
Lesson 10: Corporate Events | 9 points |
Lesson 11 Activity | 1 points |
Lesson 11: Children's Birthday Parties and Venues | 10 points |
Lesson 12 Activity | 1 points |
Lesson 12: Planning The Food and Beverages | 9 points |
Lesson 13 Activity | 1 points |
Lesson 13: Party Decor | 8 points |
Lesson 14: Formulas for Success | 9 points |
Lesson 15: Education, Training and Evaluations | 9 points |
The Final Exam | 94 points |