Online Class: Business Research Methods

This comprehensive course on business research methods covers all the important methodologies and tools you need to know in order to conduct thorough research for any company on any topic.
Self-Paced, Online Class
Fairhope Public Library
 
  • 15
    Lessons
  • 17
    Exams &
    Assignments
  • 10
    Hours
    average time
  • 1.0
    CEUs
  •  
    Video Audit
    Available
 
 

Course Description

Delving into the World of Business Research: A Comprehensive Exploration

Embarking on a research project, especially within the intricate world of business, is akin to setting sail on a vast ocean of information, analytics, and insights. This expansive course, "Navigating Business Research Methods," is designed as your compass and guiding star, ensuring that every exploration yields valuable discoveries.

Our course sets out with twin ambitions:

  1. To demystify the intricate maze of business research, equipping you to champion it within your organizational landscape.

  2. To hone your research acumen, refining your ability to navigate diverse tools and methodologies with precision and confidence.

Research isn't merely a collection of data; it's an odyssey that involves probing questions, strategic collection, and an incisive interpretation of data. This odyssey is invaluable to both corporate behemoths and nimble non-profits. Our course transforms this odyssey into an exhilarating journey, taking you from conceptualizing research objectives to presenting compelling findings.

Our syllabus, spread across fifteen meticulously curated lessons, is a blend of foundational concepts and advanced strategies:

  1. The A-Z of Business Research
  2. The Blueprint: Mapping the Research Process
  3. Cultivating Stakeholder Engagement and Consensus
  4. Crafting a Robust Literature Review
  5. Ethical Considerations: The North Star of Research
  6. Delving into Quantitative Analysis
  7. Tools of the Quantitative Trade: Effective Data Collection 8-9. Harnessing the Power of IBM SPSS Statistics: A Two-Part Exploration
  8. The Art and Science of Qualitative Analysis
  9. Qualitative Data Collection: Techniques and Best Practices
  10. NVivo: A Deep Dive
  11. The Harmony of Mixed Methods Research 14-15. Crafting and Presenting Stellar Research Reports: A Dual-Module Masterclass

Post each module, you'll engage in a comprehensive assessment designed to gauge and enhance your grasp on the intricate tapestry of business research.

Whether you're an established business analyst, an emerging research enthusiast, or a curious individual eager to unlock the secrets of the business research realm, this course is your key. Dive deep, uncover insights, and emerge with a refined skill set, poised to elevate the research narrative in any organizational setting.

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Course Lessons

Average Lesson Rating:
4.8 / 5 Stars (Average Rating)
"Extraordinarily Helpful"
(59 votes)

  • Lesson 1: Introduction to Business Research

    In this lesson, we will do the following: *define business research *discuss methods for identifying business problems that might benefit from research *provide guidelines to consider when formulating a research question.

  • Lesson 2: Understanding the Research Process

    In this lesson, we will do the following. *introduce the basic forms of research and corresponding methods *learn about research plans and the role they play in the overall research process *make important connections between the research question, plan, and design

  • Lesson 3: Fostering and Maintaining Buy-In

    In this lesson, we will do the following. *learn how to attain buy-in from your superiors *learn how to attain buy-in from your participants *discuss how to manage expectations to maintain buy-in

  • Lesson 4: Literature Reviews

    In this lesson, we will turn our attention to the first major component of your research project: the literature review.

  • Lesson 5: Ethics in Business Research

    In this lesson, we will do the following. *define what we mean by ethics in business research *outline key ethical principles *note common research misconducts

  • Lesson 6: What is Quantitative Analysis?

    In this lesson, we will do the following. *outline the key characteristics of quantitative research *discuss the main advantages and limitations of quantitative research *breakdown four quantitative research designs

  • Lesson 7: Quantitative Data Collection Methods

    In this lesson, we will introduce the following. *content analysis *sampling *self-completion questionnaires *structured observations

  • Lesson 8: IBM SPSS Statistics I

    In this lesson, we will do the following. *dive into what IBM SPSS Statistics is and how it is used *introduce the software platform itself, including the Data Editor and SPSS Viewer *outline the software's basic features and functions

  • Lesson 9: IBM SPSS Statistics II

    In this lesson, we will do the following *introduce data analysis generally and selected IBM SPSS analytical functions *outline the steps for outputting your data using these analytical functions *apply inferential statistical methodologies to IBM SPSS Statistics

  • Lesson 10: What is Qualitative Analysis?

    In this lesson, we will do the following. *outline the key characteristics of qualitative research *discuss the main advantages and limitations of qualitative research *breakdown four qualitative research designs

  • Lesson 11: Qualitative Data Collection Methods

    In this lesson, we will introduce the following. *case study *field research *focus groups *sampling

  • Lesson 12: NVivo

    In this lesson, we will do the following. *introduce NVivo, and explain how it is used and to what end *outline the software's basic features and how to get started in the system *introduce visualization functionality in NVivo

  • Lesson 13: Mixed Methods Research

    In this lesson, we will do the following. *introduce what mixed methods research is and why it is important *discuss the main advantages and limitations of qualitative research *outline key types of mixed methods research designs

  • Lesson 14: Reporting Your Research I

    In this lesson, we will do the following. *introduce the general structure of a business research report *discuss the importance of your audience *outline common citation styles

  • Lesson 15: Reporting Your Research II

    In this lesson, we will do the following. *discuss the formatting and drafting that goes into each structure of your report *outline key tips for presenting your research
 

Additional Course Information

Online CEU Certificate
  • Document Your Lifelong Learning Achievements
  • Earn an Official Certificate Documenting Course Hours and CEUs
  • Verify Your Certificate with a Unique Serial Number Online
  • View and Share Your Certificate Online or Download/Print as PDF
  • Display Your Certificate on Your Resume and Promote Your Achievements Using Social Media
Document Your CEUs on Your Resume
 
Course Title: Business Research Methods
Course Number: 9770586
Lessons Rating: 4.8 / 5 Stars (59 votes)
Languages: English - United States, Canada and other English speaking countries
Availability: This course is online and available in all 50 states including: California, Florida, Georgia, Illinois, New York, Pennsylvania, Ohio, Texas, and Washington.
Last Updated: November 2023
Course Type: Self-Paced, Online Class
CEU Value: 1.0 IACET CEUs (Continuing Education Units)
CE Accreditation: Universal Class, Inc. has been accredited as an Authorized Provider by the International Association for Continuing Education and Training (IACET).
Grading Policy: Earn a final grade of 70% or higher to receive an online/downloadable CEU Certification documenting CEUs earned.
Assessment Method: Lesson assignments and review exams
Instructor: Linda Zavadil
Syllabus: View Syllabus

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